All U Re - Menswear Store
ALL U RE - MENSWEAR STORE
I/o Architects
ARCHITECTS
I/o Architects
OFFICE LEAD ARCHITECTS
Viara Jeliazkova, Georgi Katov
DESIGN TEAM
I/o Architects
MANUFACTURERS
Living Divani, Wastberg, XAL
AREA
220 m²
YEAR
2025
LOCATION
Sofia, Bulgaria
CATEGORY
Store, Interior Design
English description provided by the architects.
This high-fashion menswear store is located in the historic center of Sofia, occupying an existing 1920s building formerly used for textile sales. The display window is uncommonly recessed, transparent, and delicate, respecting the existing facade.
Inside, the exposed structure of the old space is imprinted on the floor, discreetly shimmering in a new materiality.
Unexpected digital spaces enter the basic rough volume three-dimensionally, as the deep "well" near the entrance surprisingly reveals a changing vertical exhibition area. Contradictory textures of aluminum, lime plaster, and velvet intertwine in the same tone to create ephemeral complexity.
Large-scale, transparent, and fine linear aluminum furnishing elements follow the deep, narrow space in a minimalist aesthetic. Thus, the clothes remain the main protagonist, illuminated as if on stage by barely perceptible technological sources.
