ENOR SHOWROOM
Studioknot
ARCHITECTS
Studioknot
LEAD ARCHITECT
Jiyeon Kang, JungHwan Yoon
PHOTOGRAPHS
Donggyu Kim
AREA
72 m²
YEAR
2023
LOCATION
Seoul, South Korea
CATEGORY
Adaptive Reuse, Interior Design, Retail Interiors
English description provided by the architects.
The ENOR showroom is built on the concept of 'the beauty shaped by natural randomness.'
ENOR designs womenswear inspired by natural forms and organic patterns, capturing the irregularity and unpredictability found in nature.
Our intention was to translate this attitude into spatial language, weaving the raw qualities of materials and the sensorial depth of natural textures throughout the interior.
Due to the characteristics of the site, visitors encounter a long corridor before entering the main showroom.
Rather than viewing this as a spatial limitation, we treated it as an opportunity to shape a transitional experience.
The corridor is deliberately restrained in visual information, guiding the visitor's attention inward.
A hanging natural object introduces a quiet reference to the brand's inspiration source, allowing the passage to function as a shift in rhythm before the spatial experience unfolds.
In the main showroom, we explored technical approaches that reproduce natural tactility and atmosphere.
Textured glass was applied to lighting elements so that light disperses irregularly across its surface, creating subtle visual distortion and shadow.
Metal fixtures, including the counter, were finished through a chemical patina process that generates uncontrolled patterns and depth, resulting in surfaces that bear the traces of time and natural transformation.
These gestures bring materiality to the forefront, encouraging visitors to perceive variations in surface, light, and texture at an intimate scale.
The ENOR showroom is designed not as a space for mere product display, but as a place to experience the brand's making process and visual language firsthand.
Through traces of randomness, the physical qualities of materials, and the quiet movement of light, visitors encounter an atmosphere that is calm, dense, and deeply rooted in sensory perception.
The space invites a slower pace—one that allows the dialogue between body, surface, and time to quietly unfold.
