TBHNP Shanghai Flagship Store
TBHNP SHANGHAI FLAGSHIP STORE
Fon Studio
INTERIOR DESIGNERS
Fon Studio
LEAD ARCHITECT
Jin Boan
GENERAL CONTRACTOR
Beijing Yida Hexin Decoration Engineering Co., Ltd.
PHOTOGRAPHS
Wei Qin
AREA
100 m²
YEAR
2025
LOCATION
Shanghai, China
CATEGORY
Retail Interiors
English description provided by the architects.
In Shanghai, discussions about urban street avant-garde often evoke a diverse array of visual styles and spatial experiences.
Imagine a space that is not designed for loud display but instead exists as a "container" quietly waiting to be discovered.
When visitors push open the door from the bustling street, it feels as though they are stepping into a buffer zone, a place apart from reality. The space itself transforms into a hidden narrative, unfolding silently within.
The TBHNP (theboyhasnopatience) Flagship Store is located in the Yongyuan Road District. Once teeming with shops, this area has now quietly gathered a new type of vitality through a lighter commercial update.
The store is housed in a well-defined rectangular space, and the design team faced a classic challenge: how to communicate the brand's unique spirit within a confined space?
FON STUDIO began their narrative with a bold stroke of mysterious black, setting the stage for a dynamic and tense spatial story.
Standing on the street, a restrained and substantial black block sits like a deep stone embedded in the urban landscape, creating a clear boundary with its surroundings.
It resembles the wall of a "silent room," leaving only a narrow crack that allows a limited flow of light and vision in and out. The black block exudes an invisible pull, attracting passersby with both a calm gaze and a hidden invitation.
The full-height transparent glass doors on either side serve as the only entrance, seamlessly merging with the black block. This ensures the purity of the facade while turning the act of entering into a ceremonial, deliberate choice.
Once inside, the outside world's distractions are swiftly shut out, and visitors transition from being "watched" to being "immersed." The pure space, set in black and gray tones, gradually unfolds before them.
The symmetrical geometric axes, combined with the intertwined circular and rectangular dual U-shaped flow, create a highly enveloping "room" experience.
At the center of the space, a round structure is nestled with an angular rectangular block, resembling the "eye" of the space, silently observing each visitor.
The sense of time subtly emerges through the dialogue of materials.
The texture of micro-cement blends with black and silver metals, crafting a sleek, futuristic atmosphere, while old wooden cabinets, rustic stone materials, and worn carpets infuse the space with warmth and dynamism.
This conscious juxtaposition and collision of materials reflects TBHNP's core essence through fashion—one that transcends fleeting trends and embodies a timeless, unique style.
In this quiet and tension-filled space, the design team posed an open-ended question: Could a space that emphasizes boundaries and inwardness feel too cold or alienating?
It is more than just a retail space; it functions as a container that stimulates the senses, inviting visitors to find a unique connection between themselves, the brand, and the space.
The answer, perhaps, lies hidden within this silence, waiting to be perceived and responded to by each individual who experiences it.
