ARCHITECTS
Lit Studio
LEAD TEAM
Lit Studio
PHOTOGRAPHS
Lorenzo Piovella
AREA
90 M²
LOCATION
Milan, Italy
CATEGORY
Commercial Architecture, Store
English description provided by the architects.
Lit Studio designs the first Missoni boutique exclusively dedicated to the Home collection, located in Milan at Via Solferino 9.
The project is driven by the intention to preserve the historical character of the building, integrating original architectural elements.
Such as the iron and brick vaulted ceilings, Art Nouveau column details, and display window moldings – with satin-finished metal surfaces, creating a dialogue between past and present.
The space is designed to highlight the brand's weaves and patterns through a clean, balanced aesthetic.
Missoni's iconic brand colors dominate the overall palette.
A continuous metal ribbon runs along the walls, forming display frames and shelving.
At the back, Missoni wallpaper, created in collaboration with Jannelli & Volpi, adds a decorative element.
At the center, two original columns visually connect the ceiling and floor, while deep red defines the upper decorative elements.