JiyongKim Hannam Flagship Store

JiyongKim Hannam Flagship Store

one-aftr

JiyongKim Hannam Flagship Store
© Jang Mi

ARCHITECTS
One-aftr

CLIENT
JiyongKim

DESIGN TEAM
Joon Ma, Ryu Ahn, Hyunju Joo

PHOTOGRAPHS
Jang Mi

AREA
255 m²

YEAR
2025

LOCATION
Yongsan District, South Korea

CATEGORY
Renovation, Store, Retail Interiors

JiyongKim Hannam Flagship Store
© Jang Mi

Text description provided by architect.

The first flagship store of JiyongKim, located in Hannam-dong, Seoul, is designed around the brand's signature sun-bleaching technique, incorporating themes of time, transformation, and the raw qualities of material.

The space functions not only as a retail environment but also as a spatial narrative that presents the state between completion and incompletion.

The building is a former row house that has been converted into a neighborhood commercial structure.

JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi

Over time, it has undergone a series of changes—from residential use to retail, and later to office and mixed commercial programs.

Physical traces from each phase remain, and these are retained as part of the spatial condition.

This approach parallels JiyongKim's garments, which reflect accumulated effects of time.

JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi

The design follows the concept of "Finished, Finish." Existing surfaces, including uneven walls and ceilings, are left exposed or minimally covered, becoming part of the architectural composition.

Additional elements—modular furniture, vertical supports, and ceiling components—serve both functional and organizational roles, providing structure for display and circulation.

JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi

The store establishes a visual framework that reflects the brand's interest in contrasts and variation.

Untreated surfaces, changing natural light, and minimal interventions are used to articulate spatial transitions. Material is presented in its unrefined state, with no excessive finish applied.

The result is a space that does not prioritize visual perfection. Instead, it accommodates existing conditions and material irregularities as part of the design.

JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi

Through this approach, the store communicates the brand's methods and values in a consistent, direct manner.


JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi


JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi


JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi
JiyongKim Hannam Flagship Store
© Jang Mi