Coscia Guangzhou Concept Store

Coscia Guangzhou Concept Store 

All Design Studio

Coscia Guangzhou Concept Store
© Studio TEN

INTERIOR DESIGNERS
All Design Studio

CLIENTS
Coscia Concept Department Store

MANUFACTURERS
A2stone, Coldec, Findeisen Gmbh

LEAD ARCHITECTS
Gnial Liang

DESIGN TEAM
Hugo Meyer, Jing Duan, Sophie Cherot, Hongbin Wong, Luffy Young

ENGINEERING
Shanghai Weitai Decoration Engineering Co., Ltd.

PHOTOGRAPHS
Studio Ten

AREA
1000 M²

YEAR
2024

LOCATION
Guangdong, China

CATEGORY
Retail Interiors

Coscia Guangzhou Concept Store
© Studio TEN

Text description provided by architect.

Located in the heart of Guangzhou Tower, COSCIA Guangzhou Tower Boutique is a high-end fashion buyer's store that blends Italian luxury with architectural inspiration.

Designed by All Design Studio (ADS), the 1,000-square-meter space draws from the tower's grandeur and mist-like aura, centered on the themes of "Foundation Stone" and "Mist."

Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN

The boutique is envisioned as a monumental foundation block, rooted beneath the tower, embodying its strength and ethereal beauty.

The design features sculptural, irregular boulders that define distinct zones for brands and products. These boulders, combined with the interplay of stone and mist, create a harmonious blend of art, function, and brand identity.

Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN

The result is an immersive shopping experience where fashion, art, and architecture converge, redefining traditional retail spaces.

The layout balances functionality with visual impact. A central display area showcases accessories like jewelry and handbags, while surrounding zones house individual brand spaces, encouraging exploration.

Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN

The ceiling slopes upward, evoking drifting mist, while the VIP lounge, in signature brand colors, offers an exclusive space for events.

Opposite the lounge, a mirrored stainless steel installation allows customers to view outfits from multiple angles, enhancing the fashion experience.

Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN

A refreshment bar provides a tranquil retreat, and the strategically placed checkout counter ensures seamless service.

The ceiling's semi-transparent white mesh and intricate lighting create a mist-like effect, complemented by pristine white floors and walls, reinforcing a dreamlike ambiance.

Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN

Each brand space is defined by uniquely crafted boulders—some clad in luxurious marble, others with textured finishes—adding sophistication.

At the center, five green marble pillars rise like crystalline formations, infusing the space with vibrancy. Green fiberglass displays, resembling gemstones, add a playful contrast, while five fitting rooms ensure a seamless shopping experience.

Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN

Together, these elements create a captivating retail environment where customers feel as if they are floating among clouds, immersed in a fusion of fashion, art, and architecture.


Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN


Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN
Coscia Guangzhou Concept Store
© Studio TEN


Coscia Guangzhou Concept Store
Floor Plan
Coscia Guangzhou Concept Store
Floor Plan


Coscia Guangzhou Concept Store
Elevations
Coscia Guangzhou Concept Store
Elevations
Coscia Guangzhou Concept Store
Elevations
Coscia Guangzhou Concept Store
Elevations


Coscia Guangzhou Concept Store
Diagram
Coscia Guangzhou Concept Store
Model
Coscia Guangzhou Concept Store
Model