ADSB Andersson Bell Hyundai Pangyo Store

ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim

ADSB Andersson Bell Hyundai Pangyo Store

Studio Tama

ARCHITECTS
Studio Tama

LEAD ARCHITECTS
Sangjun Cho

DESIGN TEAM
Studio Tama

PHOTOGRAPHS
Donggyu Kim

AREA
113 M²

YEAR
2024

LOCATION
South Korea

CATEGORY
Store

Text description provided by architect.

ADSB ANDERSSON BELL is a fashion brand with a distinct personality and exceptional sensibility.

The design approach adopted a modern grotesque-inspired concept.

ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim

Structurally, a grid pattern and minimalist box-shaped counters were incorporated, while vibrantly patterned wood and fabric finishes were employed to highlight the brand's identity.

As a brand with strong design individuality, it was anticipated that an equally unique store atmosphere would create a synergistic effect.

The patterns were created by applying gradient colors to wooden plywood, and rivet details typically used in garment production were embedded throughout.

ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim

One entire side of the store was decorated with mirrors to emphasize the continuity of the patterns.

The reflections from the diagonally placed floor surfaces showcased a greater diversity of patterns, aligning seamlessly with the bold character of the brand.

This continuity not only gave the impression of a more spacious store but also left a striking and memorable impression.

ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim

On the opposite side, rough textures were paired with over 3-meter-long perforated metal rods, through which wires were installed to create a layered effect.

Knitting techniques were applied over these wires, resulting in a more deconstructed visual presentation.

Two screens of varying proportions were layered to display fashion show footage and promotional videos, offering an engaging visual element for visitors.

ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim

These bold design choices aimed to simultaneously express the brand's identity and provide visitors with a powerful and novel experience.


ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim
ADSB Andersson Bell Hyundai Pangyo Store
© Donggyu Kim


ADSB Andersson Bell Hyundai Pangyo Store
Plan