09WOMEN Suwon Store

09WOMEN Suwon Store 

SUBTEXT

09WOMEN Suwon Store
© Ki-Woong Hong

ARCHITECTS
Subtext

DESIGN TEAM
Byoung-cheol Lee, Ye-bin Ju, Song-ii Kim

PHOTOGRAPHS
Ki-woong Hong

AREA
80 M²

YEAR
2024

LOCATION
Suwon-si, South Korea

CATEGORY
Retail Interiors

09WOMEN Suwon Store
© Ki-Woong Hong

FROM ZERO TO NINE: CELEBRATING DIVERSITY

Gone are the days when beauty was dictated by narrow societal standards. Today, women are embracing individuality, and brands are stepping up to support this evolution.

Andar's "Leggings for Everyone" campaign champions women of all ages who are pursuing their passion, while Isoi's "Show Your Bare Face" encourages women to celebrate their natural beauty without hiding behind makeup.

09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong

Fenty Beauty made waves with 40 foundation shades designed for a broad spectrum of skin tones, moving beyond outdated Eurocentric norms.

Meanwhile, Laka is redefining beauty in Korea with its gender-neutral approach, reminding us that color and self-expression are for everyone.

09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong

The "body positivity" movement is breaking barriers of gender, size, and race, inspiring industries to celebrate diverse forms of beauty.

In this spirit, 09WOMEN offers a space where women of all shapes and sizes can express themselves confidently and freely. Our inclusive range of sizes empowers every woman to celebrate her style, her way.

09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong

Originally, "09WOMEN" referred to group purchasing, but we've redefined it to represent freedom in choosing clothing, regardless of body type.

We have given meaning to each digit from 0 to 9 by introducing ten distinct styles and identities for every woman to explore.

This reinterpretation reflects our brand's identity, curating a space that highlights diverse styles and offers customers an intuitive and seamless shopping experience.

09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong

We emphasize the graceful curves of the numbers, integrating these curves into the design of walls, fixtures, and signage.

The choice of a neutral beige color, representing a broad spectrum of skin tones, creates a harmonious, borderless aesthetic.

The space is thoughtfully divided: the front wall features product displays, while the back area houses functional zones such as the counter, fitting rooms, and innerwear section.

09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong

Curved hangers that extend seamlessly from the walls provide an effortless way to categorize and display products.

Number-shaped light installations guide customers' attention, making it easy to find items on both walls and hangers.

We aim to create a space where everyone feels free to express their individuality, celebrate the beauty of diversity, and gain confidence in their unique identity.

09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong


09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong
09WOMEN Suwon Store
© Ki-Woong Hong


09WOMEN Suwon Store
Floor Plan