Moment Boutique Store

Moment Boutique Store

Modum Atelier

Moment Boutique Store
© Howie

ARCHITECTS
Modum Atelier

PHOTOGRAPHS
Howie

AREA
250 M²

DESIGN TEAM
Zhang Siyi, Huang Xing, Luo Suhan, Yang Junbo, Zhou Ruizhe

YEAR
2024

LOCATION
Nanjing, China

CATEGORY
Retail Interiors

Moment Boutique Store
© Howie

Moment boutique store is located in Cinnalane, Nanjing, where surrounded by a historic architectural complex, with the famous Ganxi Mansion nearby.

The entire area features a uniform ancient style, which brings several challenges to the store's renovation.

Moment Boutique Store
© Howie
Moment Boutique Store
© Howie

Situated on the second floor, the space is narrow, and the key design challenge was to integrate with the historic environment while creating a unique brand identity.

To solve the issue of the narrow 3.5-meter wide space on the first floor, the design transformed it into an open outdoor corridor, connecting the inner courtyard with the street.

Moment Boutique Store
© Howie
Moment Boutique Store
© Howie

This allows the view of a towering jujube tree and the surrounding natural landscape, creating a tranquil "paradise" experience that invites passersby to stop and enjoy.

The facade design features modern window frames and steel structure details, preserving the traditional architectural charm while introducing a touch of contemporary style.

Moment Boutique Store
© Howie
Moment Boutique Store
© Howie

By modifying the window openings and adding floor-to-ceiling windows, the space is made more open and visually extended.

The interior design continues the concept of "pavilions" and "corridors," creating a "living room" space suitable for both relaxation and social interaction.

Moment Boutique Store
© Howie
Moment Boutique Store
© Howie
Moment Boutique Store
© Howie

A wooden pavilion is positioned at the corner of the space, designed like a tea room with an open structure and a suspended staircase, giving the space a light and artistic feel.

The contrast between the stone base and the wooden structure enhances the spatial layers.

Moment Boutique Store
© Howie
Moment Boutique Store
© Howie
Moment Boutique Store
© Howie

A cylindrical element was added to soften the sharp corners and divide the space into a fitting room and a nail service area, improving functionality.

For the clothing display, the space is organized along a flowing path with subtly curved ceilings, creating a corridor-like experience full of storytelling.

Moment Boutique Store
© Howie
Moment Boutique Store
© Howie
Moment Boutique Store
© Howie

Different types of windows, mirrors, and reflective surfaces provide customers with a richer visual experience, almost as if they are walking through a living landscape painting.

The tall vertical windows at the entrance interact with the external scenery, and the play of tree shadows through the windows adds depth and interest to the space.

Moment Boutique Store
© Howie
Moment Boutique Store
© Howie
Moment Boutique Store
© Howie

Overall, the design combines traditional culture, natural landscapes, and modern art, creating an immersive shopping experience where every customer can feel the unique atmosphere and brand story.


Moment Boutique Store
© Howie
Moment Boutique Store
© Howie
Moment Boutique Store
© Howie
Moment Boutique Store
© Howie


Moment Boutique Store
Section
Moment Boutique Store
Elevation


Moment Boutique Store
Plan

Moment Boutique Store
Plan