Kaltura Offices
Kaltura Offices
RD&A
MANUFACTURERS
Basic Collection, Carmel Business, Innovate, Wow Design, Yair Doram
YEAR
2023
LOCATION
Bnei Brak, Israel
CATEGORY
Offices Interiors
The design concept for the space is inspired by the word 'movement.
When viewers watch a video, they expect it to move, but what happens if it doesn't? What occurs between one 'PLAY' and the next?
Is it a still image? A single frame? And what if movement is only triggered by the viewer's presence in the space?
In this experimental interior, the space itself becomes a 'PLAY' button, activated by the movement of people.
When they are still, the space pauses; when they move, the action begins to unfold.
Drawing from the company's brand identity, we developed a structural language where the individual is represented by rectangular shapes, collaboration areas by circular forms, and the spaces in between by triangles.
These shapes correspond to a single frame, a camera roll, and the iconic 'PLAY' button, respectively.
