thisisneverthat® Seongsu Flagship
thisisneverthat® Seongsu Flagship
COM
LEAD ARCHITECTS
Kim Sejoong, Lim Jiwon, Kim Yeaji, Han Joowon
LEAD TEAM
Kim Sejoong, Han Joowon
LANDSCAPE ARCHITECTURE
Anmadang The Lap
GENERAL CONSTRUCTING
Glrow Design
PHOTOGRAPHS
Juyeon Lee
AREA
310 M²
YEAR
2024
LOCATION
Seongdong-gu, South Korea
CATEGORY
Store, Retail Interiors
Text description provided by architect.
The Flagship Store of THISISNEVERTHAT Seongsu is located on the third floor of JKND's new headquarters. Over the years, we've designed various THISISNEVERTHAT stores, and as the brand grew, we felt the space needed an upgrade.
The design began with the owner's remark: "THISISNEVERTHAT clothes are easy clothes."
We explored this idea by defining an "easy" space as one that is comfortable, free of distractions, and pleasant. Spacious pathways and well-placed furniture were key to ensuring openness and comfort.
We also focused on minimizing visual distractions and creating waiting areas for companions, allowing shoppers to browse freely.
This balance of functionality and comfort embodies the essence of an "easy" space.
