Estil.io Decor Flagship Store

Estil.io Decor Flagship Store 

STUDIO SHOO

Estil.io Decor Flagship Store
© Katie Kutuzova

ARCHITECTS
Studio Shoo

DESIGN TEAM
Studio Shoo

PHOTOGRAPHS
Katie Kutuzova

AREA
144 M²

YEAR
2024

LOCATION
Yerevan, Armenia

CATEGORY
Renovation, Store, Retail Interiors

Estil.io Decor Flagship Store
© Katie Kutuzova

Text description provided by architect.

Interior design studio STUDIO SHOO has completed the design of the flagship concept store Estil.io, located on Northern Avenue in the heart of Yerevan.

Opened on 1 September, the 144sqm retail space offers a refreshing take on décor stores blending artistry, functionality, and a modern interpretation of natural elements.

Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova

"I am delighted to have completed our first retail project for such an inspiring and special brand. Essentially, we aimed to capture Estil.io's brand identity and transform the space into a calm and cozy store where every detail speaks to the brand's ethos of elegance, whilst keeping the main focus on providing an appropriate stage for the store's beautiful products.

I believe we successfully met this challenge." Shushana Khachatrian, Founder of STUDIO SHOO.

Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova

The design breaks away from conventional décor store aesthetics, aligning with Estil.io's brand philosophy of naturalness, clean smooth lines, and bright accents.

The vision behind the concept was to create a conceptual space that feels both elegant and personal, offering a unique shopping experience.

Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova

By making the reception desk the centerpiece of the interior, it not only serves as the first point of interaction with guests but also provides a bar area where each guest may order a drink and snack.

To the left of the welcoming area, there is a comfortable sofa with armchairs and coffee tables for relaxation.

The interior concept emphasizes contrast through texture and materials, balancing raw concrete floors with smooth plaster walls and bright accent colors of blue and red.

Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova

Above the reception, a large metal strip twists down from the ceiling to the floor, supporting the circular walls and shelves.

In the center of the hall, tables of various heights and shapes provide flexible displays for showcasing products.

Based on the studio's designs, all interiors in Estil.io, including shelving, exhibit stands, reception, sofas and tables were custom-made by Armenian artisans, reflecting STUDIO SHOO's commitment to unique and local craftsmanship.

Estil.io Decor Flagship Store
© Katie Kutuzova


Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova
Estil.io Decor Flagship Store
© Katie Kutuzova