
Tienda Maison Portocale Store
ARCHITECTS
Laura Ortín Arquitectura
MANUFACTURERS
Cinca, Greenice
LEAD ARCHITECT
Laura Ortín
DESIGN TEAM
Carmen Iniesta, Mª Del Mar Gilar
PHOTOGRAPHS
David Frutos
AREA
100 M²
YEAR
2024
LOCATION
Murcia, Spain
CATEGORY
Store
Text description provided by architect.
The fitting rooms allow flexibility of use as they can be completely opened to allow an improvised fashion show in the purest “Maison” style or closed to offer total privacy to the brides.
Concatenation of spaces as an enfilade with an infinity effect thanks to the play of reflections created by the mirrors.
Bridal shops are often associated with a naive, innocent, and childish aesthetic. We understood that this had to change. Our brides are women who are strong, brave, and full of character.
So, the space offers a new immersive experience for them. We left the powder pink by proposing blue and terracotta as new fetish tones.
The roughness of the corrugated mesh used in construction contrasts with the delicacy of brocades, muslins, and silks in the fabrics. The powerful terracotta with the white and beige of the dresses.
The fluidity and flexibility of the space help you feel calm and safe, creating a new atmosphere for this very important moment for brides. Are you coming to try on a dress?
