Simple Craft Collection Showroom

Simple Craft Collection Showroom
© W Workspace

Simple Craft Collection Showroom 

HAS design and research

LIGHTING CONSULTANTS
Visual Feast

LIGHTING CONSULTANT
Jenna Tsailin Liu

CONSTRUCTORS
Guangdong Xingyi Decoration Group Anhui Co., Ltd

DESIGN TEAM
Jenchieh Hung, Kulthida Songkittipakdee, Tapanee Laddahom

FURNITURE CONSULTANT
Weili Yang

CONSTRUCTION CONSULTANT
Zaiwei Song

MANUFACTURERS
Simple Craft

PHOTOGRAPHS
W Workspace

AREA
420 M²

YEAR
2024

LOCATION
Hefei, China

CATEGORY
Store, Retail Interiors

Simple Craft Collection Showroom
© W Workspace

Text description provided by architect.

Simple Craft Collection is the first furniture museum and signature showroom in Anhui, China, for the French brand Ligne Roset.

Simple Craft Collection Showroom
© W Workspace
Simple Craft Collection Showroom
© W Workspace

Established by the legendary French furniture craftsman Antoine Roset in 1860, Ligne Roset has symbolized elegant living and modern luxury for 160 years, consistently combining craftsmanship with innovative thinking to give furniture fresh new possibilities.

At the end of 2021, HAS Design and Research was commissioned to design a furniture museum, signature store, and showroom that diverged from the norm.

Simple Craft Collection Showroom
© W Workspace
Simple Craft Collection Showroom
© W Workspace

This space needed to reflect Ligne Roset's unique innovation and embody the spirit of modern craftsmanship.

Hung And Songkittipakdee (HAS) upheld Ligne Roset's brand standards and, after understanding the site in Hefei, Anhui, discovered that a tributary of the Nanfei River surrounding the base freezes during the winter.

Simple Craft Collection Showroom
© W Workspace
Simple Craft Collection Showroom
© W Workspace

The floating ice blocks of various sizes resemble icebergs, and the organic shapes of the ice blocks combined with the surrounding snowy landscape create a picturesque scene, transforming the city into a winter wonderland and showcasing the unique texture of Anhui's winter scenery.

Jenchieh Hung and Kulthida Songkittipakdee, the founders and architects of HAS Design and Research, proposed an unconventional design concept titled "Floating Icebergs."

Simple Craft Collection Showroom
© W Workspace
Simple Craft Collection Showroom
© W Workspace

This concept creatively responds to the diverse relationship between the site and its surroundings by embodying the sharp solidity of "ice freezing" and the smooth fluidity of "ice melting," thereby bringing an extraordinary spatial experience.

At the entrance, nearly a hundred jagged "ice pillars" form a ring, sometimes disconnected and sometimes connected, creating a continuous yet perforated multi-dimensional "frozen" shape.

Simple Craft Collection Showroom
© W Workspace
Simple Craft Collection Showroom
© W Workspace

This not only isolates the noisy external environment but also allows light to penetrate through the gaps, forming a unique semi-transparent visual effect.

Inside the space, in contrast to the jagged exterior columns, the interior features a continuous, layered, endless realm that resembles the smooth merging imagery of "ice melting."

Simple Craft Collection Showroom
© W Workspace
Simple Craft Collection Showroom
© W Workspace

Combined with Ligne Roset's characteristic curved furniture, this creates a rich spatial effect both inside and out. During the daytime, nearly two hundred ice pillars, in combination with light and space, create a dual expression of jagged and smooth forms.

The triangular openings hidden within the jagged ice pillars not only introduce natural wind but also bring unique light and shadow changes to the smooth walls on the other side of the ice pillars.

Simple Craft Collection Showroom
© W Workspace
Simple Craft Collection Showroom
© W Workspace

At night and during special occasions, the triangular openings between the ice pillars illuminate, creating an extraordinary crystal effect on the floor and ceiling.

The varying lengths of light and shadow provide a dramatic effect, offering visitors a spiritual experience that feels both natural and distinct from conventional interior spaces.

Simple Craft Collection is a new-era furniture museum that transcends the commercial display purpose of traditional showrooms.

Simple Craft Collection Showroom
© W Workspace
Simple Craft Collection Showroom
© W Workspace

It awakens visitors to the unique cultural spirit and site-specific environmental phenomena of an otherwise directionless location.

Beyond meeting functional requirements, the design offers an artistic, contemplative, and ritualistic furniture exhibition space, providing a respite from the hustle and bustle of the local urban concrete jungle.

Simple Craft Collection Showroom
© W Workspace


Simple Craft Collection Showroom
Ground Floor Plan
Simple Craft Collection Showroom
Geometry Plan
Simple Craft Collection Showroom
Existing Plan
Simple Craft Collection Showroom
South Elevation


Simple Craft Collection Showroom
Isometric Diagram
Simple Craft Collection Showroom
Column Transformation Diagram
Simple Craft Collection Showroom
Mass Study Diagram
Simple Craft Collection Showroom
Sketch


Simple Craft Collection Showroom
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Simple Craft Collection Showroom
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Simple Craft Collection Showroom
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