Ester Bruzkus Architekten

Beefclub 'Fire and Salt' Restaurant

Beefclub 'Fire and Salt' Restaurant
© Pionstudio

Beefclub 'Fire and Salt' Restaurant

Ester Bruzkus Architekten

MANUFACTURERS
Egernsund Bricks, Hans Reinke, Königssalz, Llot Llov, Pedrali

DESIGN TEAM
Ester Bruzkus, Peter Greenberg, Arianna Petrulli, Ana Knežević, Svenja Bechtel, Giulia Di Marco, Jacqueline Pehlemann, Lucia Amaddeo

LIGHT PLANNING
Julia Tervoort

PHOTOGRAPHS
Pionstudio

AREA
345 m²

YEAR
2023

LOCATION
Wolfsburg, Germany

CATEGORY
Hospitality Architecture, Restaurant

Beef Club is the radical refresh of a beloved eatery in Autostadt, the automotive theme park at the headquarters of Volkswagen Group in Wolfsburg.

Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio

The new design offers two different dining rooms for different kinds of atmospheres: a joyful social area in the front that overlooks an outdoor terrace and an elegant private area in the rear where small groups can gather for celebrations or more confidential meals.

At the center of the pub is the theatrical preparation of food on a grill – the menu of Beef Club features both grilled meats and vegetables.

Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio

An open brick fireplace is located where everyone can see it, recalling the power of an archaic fire at the center of a shared dining experience.

The theme of the dining menu is “Fire & Salt” – so, in the interior design, building materials were also selected based on this theme.

The open part of the kitchen is made from brick–baked earth.

Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio

This hearth is made from a composition of three kinds of fired brick – glazed and unglazed in different formats.

The brick grill grows out of the podium in an assemblage of interrelated volumes.

Outside, the brick becomes the floor of the terrace and becomes built-in benches.

Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio

A lightweight metal pergola creates a framework that makes outdoor rooms. Salt is also used as a building material.

A large block of solid salt sits on the brick plinth as a table for display; dining tables are made from woods that have been salted to bring out a unique color and texture.

The whole ensemble is brought together in a colorful and joyous composition of discrete rooms within rooms.

Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio

The concept of the project is to harness the archaic within the technological: cooking with fire is as old as our species, but to do it within a large complex modern structure - combines the most ancient techniques with the contemporary.

The simple and ancient idea is to cook and eat with fire and salt – but to do so safely, within a large building with a state-of-the-art technological infrastructure.

Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio

The project follows the most basic rule of sustainability – to save as much as possible – so the new restaurant radically reused as much building material as possible from the existing space to limit demolition – floors, walls, lighting fixtures, and technical installations.

The project is also importantly socially sustainable – the restaurant used to be uniformly “elegant” – but the new, bright, open dining room has been deliberately redesigned to become more welcoming and attractive to the community of Wolfsburg, inviting the entire community into the campus.


Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio
Beefclub 'Fire and Salt' Restaurant
© Pionstudio


Beefclub 'Fire and Salt' Restaurant
Concept Collage


Beefclub 'Fire and Salt' Restaurant
Plan
Beefclub 'Fire and Salt' Restaurant
Axonometry

Ester Bruzkus Architekten
T +49 30 23597940
Ester Bruzkus Architekten
Schwedter Str. 34a, 10435 Berlin, Germany