House of B Store

House of B Store
© Donggyu Kim

House of B Store

Another D Studio

ARCHITECTS
Another D Studio

DESIGN TEAM
Jaehee Chung, Hyunsung Lim

CONSTRUCTION
anotherDstudio

DESIGN
Kyungmin Kim, Seyoung Jung

PHOTOGRAPHS
Donggyu Kim

AREA
630 m²

YEAR
2024

LOCATION
Jeonju, South Korea

CATEGORY
Store, Retail Interiors

We believe a brand's core identity is created through the values of brand founders.

We worked to expand and deepen the meaning of the brand by actualizing the identity that was formerly presented on a product and service level.

House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim

The brand ‘Workerbee’ communicates with consumers through its product, which is regionally produced honey.

And. with their mascot ‘Kerbee,’ the main messages of ‘Save the Bees.’ and ‘Honey makes it better.’ are given life.

Kerber, who takes a step into this world with the wings of honeybees, doesn't exist physically, but as a mascot of the brand, adds vitality to the brand.

House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim

Our Goal was to enhance and refine the character of the brand by deepening the existing color and further expanding theconcept to show wider possibilities.

The two buildings which were formerly used as a hospital and house are reinventedas ‘House of B’, and each building is designated the concept of ‘MANSION’ and ‘VILLA’. 

House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim

By manifesting this concept, thestory of the brand can be shared with the public through a physical space.

MANSION_EXPANDING THE BRAND IMAGE

The three-story building, which was once used as a hospital, shows the possibility of expanding the brand of Workerbeethrough a modern sense of space.

House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim

The red and natural wood structure makes a statement in a clean and void-like space.

This expresses the existing brand color through a more elegant but powerful appearance. MANSION is like a blank canvas where endless possibilities of directions can be drawn.

House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim

VILLA_GIVING LIFE

The old house behind the hospital building was reinvented as the home of Kerbee.

All elements were created through the persona-like introduction.

House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim

"What would Kerby do?" was the question asked at every step of our design process. The moment you enter VILLA, you will feel a warm welcome from Kirbee.

Elements such as dark wood flooring, patterned tiles, and brick flooring make you feel the presence of Kirbee and their taste.

House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim

Kerbee’s garden is where the visitor can feel a sense of rest in the countryside, even if it's for a short time.

SEPARATED - BUT ONE_SEPARATED SPACE

A connected passage between the front MANSION and the rear VILLA building was established, and the backyard, which was intricately intertwined with other buildings, was opened.

House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim

The space was divided vertically and horizontally but was reborn as a space that can be circulated through a singular movement line.

As a result, the two buildings are one, and the colors of the brand Workerbee are organized and deepened as a space to tell the story of Workerbee.

House of B Store
© Donggyu Kim


House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim
House of B Store
© Donggyu Kim



House of B Store
Mansion 2nd Floor Plan
House of B Store
Mansion 3rd Floor Plan


House of B Store
House of B Plan
House of B Store
Villa 1st Floor Plan
House of B Store
Mansion 1st Floor Plan
House of B Store
Villa 2nd Floor Plan