Insilence Seongsu Store

Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim

Insilence Seongsu Store

design by 83

ARCHITECTS
Design by 83

CONSTRUCTION
page studio, Minwook Hong

DESIGN TEAM
Minsuk Kim, Donghyun Nam, Chanun Park, Suhyun Jo, Yunji Ha

FURNITURE
Tt, Jiheon Bae

PHOTOGRAPHS
Donggyu Kim

AREA
123 m²

YEAR
2024

LOCATION
Seongdong-gu, South Korea

CATEGORY
Retail Interiors

Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim

The Insilence Seongsu store, our second flagship store following Hannam-dong, celebrates the theme of ‘Rebuild.

Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim

This new store showcases Insilence’s bold step away from the conventional, weaving together new connections and expanding in diverse forms and strategies.

It reflects a blend of the old and the new, capturing the essence of the Seongsu area.

Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim

The space, once an industrial factory, now artistically presents the brand’s mood using raw and innovative materials in unconventional layouts and pathways.

The overall ambiance, with its mix of aged concrete floors and walls, metals, PC panels, carpets, and special paint, showcases a diverse range of textures yet is cohesively presented in a singular tone of grey.

Each fixture is strategically placed, embodying a sense of mass, yet carefully designed to avoid a cumbersome look through the use of thin finishes and diverse materials.

Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim

The space, crafted from an array of materials, is designed to resemble a unified artistic work, embodying the brand’s mood in Seongsu-dong, renowned for the MZ generation’s boundless possibilities.

As you enter the store, an irregular path unfolds, leading to asymmetrical furniture pieces arranged artfully, giving the impression of being in an art gallery.

The furniture, designed to be mobile, is intended for future use as a catering area.The lighting rails on the ceiling are intricately designed, featuring lines that subtly hint at the layout of the fixtures, contributing to a thoughtful and cohesive aesthetic.

Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim


Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim
Insilence Seongsu Store
© Donggyu Kim


Insilence Seongsu Store
Plan