Donggi Design Architects 栋栖建筑设计事务所

Lost In Echo Store

Lost in Echo Store 

dongqi Design

Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet

ARCHITECTS
Dongqi Design

GENERAL CONTRACTOR
Tai Architecture & Decoration

MANUFACTURERS
Tai Architecture & Decoration

PROJECT MANAGEMENT
Tai Architecture & Decoration

LEAD ARCHITECTS
Nan Jiang

PROJECT DESIGNER
Huiyi Wu

DESIGN TEAM
Danyi Zhang, Mingzhu Shen, Chloe Wang

PROGRAM
Renovation, Retail, Store

CLIENTS
Lost In Echo

PHOTOGRAPHS
Victor Marvillet

AREA
170 M²

YEAR
2023

LOCATION
Xu Hui Qu, China

CATEGORY
Renovation, Store

Lost In Echo Store
© Victor Marvillet

Dongqi Design has transformed the first floor of an old building on Anfu Road in Shanghai into a flexible and dynamic space for the brand “lost in echo.”

Stemming from the intention to diminish the presence of the existing columns, the design introduces multiple rotatable mechanical triangular prism structures to freely enclose or define the space.

Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet

With careful consideration of proportion and functionality, the triangular prism has been divided into three parts vertically, with the middle section at eye levels that extends into arms of different lengths.

From the top view, each arm can be rotated to any angle, offering a range of combinations that accommodate various scenarios.

Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet

Whether a fluid unrestrained space or an orderly rectangular space, the scheme creates an atmosphere of diversity and novelty, challenging the conventions of functional space.

Shifting between fragmentation and continuity, the movement of the prisms guides the movement of people, continuously redefining the interior spatial relationships.

Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet

The top and bottom sections of the prisms are applied with a smooth reflective surface in contrast to the textured middle section. Especially when in motion, the materiality accentuates the illusion of floating mechanical arms, enacting an ambiance of “lost.”

Folding doors, which can be fully opened, have also been divided into three parts same as the proportions of the prisms. The top and bottom mirror finishing stainless steel reflects the front yard as well as the busy street scene, while the middle glass portion draws people in.

Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet

Scenes of street life bounce off the mirrors, and glimpses of the interior are revealed through the glass, forming a collage of interweaves inside and outside.

dongqi designed a variety of merchandise supports that can be hooked into the horizontal slots and moved freely on the rotatable prisms, offering a flexible system for merchandising visualization while also being easily taken off. In each case, the space is calibrated for retail, exhibition, and public or private events.

Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet

The side walls have specifically designed fillet corners, in the same language as the prisms, forming soft curves to achieve a relaxing and light ambiance. The hanging rail is hidden behind the wall extended down from the ceiling, which allows the hanging pieces to appear suspended in the air.

Materials used to enclose interior space are a consistent gray, with different handmade finishings allowing for subtle changes in textures.

Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet

The brand’s signature purple applied at the all-glass cashier counter stands in contrast with the refined tactility of the gray-toned ambiance. The irregular volume between the two fitting rooms is specially designed as a mirror-covered space, creating an immersive experience for customers.

As if lost in the echo of endless reflections and movements, the design visually translates the meaning behind the brand’s name.

Lost In Echo Store
© Victor Marvillet


Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet


Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet
Lost In Echo Store
© Victor Marvillet


Lost In Echo Store
Scenarios
Lost In Echo Store
Column
Lost In Echo Store
Plan

Donggi Design Architects 栋栖建筑设计事务所
Donggi Design Architects 栋栖建筑设计事务所
No.5, Lane 21, Yongjia Road, Huangpu District, Shanghai, China 200020 上海市黄浦区永嘉路21弄6号