SKIN1004 Flagship Store

SKIN1004 Flagship Store
© Swan Park

SKIN1004 Flagship Store

LMTLS

ARCHITECTS
LMTLS

ARCHITECTURE AND INTERIOR DESIGN
LMTLS

MANUFACTURERS
Beam Monster, Daeyeong Metal, Kumkang Glass

DESIGN ARCHITECTS
Daeho Lee (Partner In Charge), Jaeyual Lee, Beomki Lee

PHOTOGRAPHS
Swan Park

AREA
350 M²

YEAR
2024

LOCATION
Jung-gu, South Korea

CATEGORY
Store, Retail Interiors

Located in the vibrant heart of Myeong-dong, Seoul, the skin1004 flagship store emerges as a distinctive presence in a saturated landscape of skincare boutiques.

SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park

The essence of this differentiation lies in meticulous, creative space design, serving as the cornerstone for shaping the brand's unique identity and resonance with the public.

As the pioneer of the first offline flagship store in Myeongdong, skin1004 embraces the profound concept of "untouched nature," liberating itself from the cliche of nature in green hues.

SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park

Instead, it introduces a newly crafted landscape, bathed in rich brown and beige tones inspired by the pristine nature of Madagascar, surrounded by rocks, pebbles, and sand.

The design aims to offer a distinct experience by blending various landscapes within the urban environment.

SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park

This intentional contrast with the bustling city outside creates a captivating space, sparking curiosity and providing an intriguing escape for visitors.

The façade of the flagship store boldly features an intense rock texture, a departure from the conventional glass storefronts of Myeong-dong.

SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park

The strategic integration of brass metal in the entrance and windows epitomizes Skin1004's modern brand philosophy, transforming raw elements of untouched nature, symbolized by rocks, into cosmetic products through advanced technology.

The curved windows, brass benches, and carefully curated landscaping contribute to the creation of a three-dimensional space, transcending a simple two-dimensional pattern.

SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park

The first floor serves as an exhibition space reflecting the brand's philosophy and identity, while the second floor accommodates a lounge and sales area for product testing and social events.

These spaces are intricately connected through a void, housing a sculpture that seamlessly blends the concept of untouched nature with a modern aesthetic.

Upon entering the premises through the external rock façade, the first-floor interior simulates an organic walking trail, reinterpreting the concept of untouched nature in the warm brown tones reminiscent of desert and rocky landscapes.

SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park

Visitors meander through reed landscapes, encounter swaying water waves, witness natural scenes on media walls, and feel the rough texture of rocks, offering an immersive experience of navigating through the theme of "untouched nature."

Upon climbing the reed forest-inspired staircase, visitors encounter a space on the second floor where they can directly experience and purchase cosmetic products.

The impactful rock sculpture from the first floor remains visually striking through the void space. 

SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park

Ceiling-mounted illuminative lighting on the second floor, cascading onto the rock sculpture, maintains the subtle natural light ambiance on both floors, enhancing the overall atmosphere.


SKIN1004 Flagship Store
© Swan Park
SKIN1004 Flagship Store
© Swan Park


SKIN1004 Flagship Store
Render 01
SKIN1004 Flagship Store
Render 02


SKIN1004 Flagship Store
Plan - Level 02
SKIN1004 Flagship Store
Plan - Level 01


SKIN1004 Flagship Store
Section