Lolitta Store
Lolitta Store
AR Arquitetos
ARCHITECTS
Ar Arquitetos
MANUFACTURERS
Incasa, Tensoflex, Terracor, Vitrine Capachos
PROJECT COORDINATION
Lorena Guimarães
PROJECT TEAM
Marina Acayaba, Juan Pablo Rosenberg
CONTRACTOR
Saes Engenharia
INTERNS
Frederico Ribeiro, Lucas Bandeira
LIGHTING PROJECT
Rc Luz
LANDSCAPE
Plantae
PLASTER WORKS
Gesso Modelar
WOODWORK
Gilton Nascimento
AREA
316 M²
YEAR
2023
LOCATION
São Paulo, Brazil
CATEGORY
Store
The Store was designed to highlight the beauty and perfection with which Lolitta's clothes are made.
We started with the idea of creating a space without excesses, where the clothes become the protagonist.
For this purpose, the project is entirely done in a single color and the same tone of light, generating a certain sensation of virtual reality.
In the project, we also work with elements that create optical illusions and transform the perception of space, such as the sequence of portals or the "storefront" space through which one enters amidst floating mannequins, proposing the subversion of the concept of a storefront.
Another successful aspect of the project is the location of the store, proposing the occupation of the avenue by pedestrians when it opens up to a welcoming square on the emblematic Av. Europa.
