InsideOut Ltd.

URA Store

URA Store
© Hiroto Kubo

URA Store

InsideOut

ARCHITECTS
InsideOut

STONEWORK
Takebayashi Stonemason

INTERIOR DESIGNERS
Hiroto Kubo, Irene Alonso

DIRECTION
Mihara Yasuhiro

GLASS CONTRACTOR
Mihoya Glass

LIGHTING DESIGNERS
HIBIKI Inc.

MANUFACTURERS
ENDO Lighting Corporation, KMEW, Kindred, Komatsu Stone, Seiho, Union, Vola, one by one, refojoule

CONSTRUCTION COMPANY
Ishimaru co., ltd.

DIRECTION
Mihara Yasuhiro

PHOTOGRAPHS
Hiroto Kubo

AREA
47 m²

YEAR
2023

LOCATION
Shibuya City, Japan

CATEGORY
Store, Retail Interiors

URA MEANS “ BACKSIDE, OPPOSITE, BEHIND, REVERSE " IN JAPANESE.

Concept shop by fashion designer "Mihara Yasuhiro" dealing with products that take into account environmental and social responsibility from a multifaceted perspective.

URA Store
© Hiroto Kubo
URA Store
© Hiroto Kubo

A quiet, narrow, semi-basement plot on a back street in Harajuku/Jingumae Tokyo.

The interior of the shop, which weakens the boundary between inside and outside and seems to extend the area to the residential site opposite, is a minimal space with full LED screens and contrasting masses of glass, mirrored surfaces and stone.

URA Store
© Hiroto Kubo
URA Store
© Hiroto Kubo

A mirrored 'rectangle' set on top of two stone blocks penetrates the room and juts out to the outside.

Like conceptual art in public spaces, the irrationality and useless margins, which do not have a specific function, give the experimental shop, with its undefined product, the possibility of free use and diversion.

URA Store
© Hiroto Kubo
URA Store
© Hiroto Kubo

The products do not blend in with the tensed design considered from the reverse side, which is not unlike the brand, and the contrast between the 'surfaces and lines' as a background and the 'dots' of the products stands out.

The mirrored 'rectangular' surface is anchored to the upper surface of the stone with anchor bolts, and the ends are seal-glued to the glass surface. The detailing is such that it looks as if it continues inside and out, with the glass in between.

URA Store
© Hiroto Kubo
URA Store
© Hiroto Kubo


URA Store
© Hiroto Kubo
URA Store
© Hiroto Kubo
URA Store
© Hiroto Kubo
URA Store
© Hiroto Kubo


URA Store
Counter Drawing
URA Store
Plan and Elevation

InsideOut Ltd.
InsideOut Ltd.
5 Chome−5−1, Kojimachi, Chiyoda City, Tokyo, 〒102-0083 東京都千代田区麹町5丁目5