Schemata Architects

TODAY’S SPECIAL Ebisu Store

TODAY’S SPECIAL Ebisu Store 

Schemata Architects + Jo Nagasaka

TODAY’S SPECIAL Ebisu Store
© Takumi Ota

ARCHITECTS
Jo Nagasaka, Schemata Architects

PROJECT TEAM
Makoto Kohno, Yang Xuan

CONSTRUCTION
Daiwa-kougyou

AREA
319 M²

YEAR
2022

LOCATION
Shibuya City, Japan

CATEGORY
Store, Grocery Store, Retail Interiors

TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota

TODAY’S SPECIAL is a simple, not-too-fancy store evoking a sense of everyday life but offering the excitement of a once-in-a-lifetime encounter.

It gives one a sense of anticipation before even going to the store, like, "Maybe they have what I have been looking for if I go there.

TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota

" And when one goes there, it makes them feel, "Maybe this is what I really wanted."

We placed fixtures of various textures, heights, and sizes to create a sense of circulation while bringing out "noise" elements generally hidden behind the scenes to the sales floor to generate a sense of movement and bustle, akin to the vibrancy of a marché.

TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota

And, as with other Today's Special stores, we attempted to dismantle the flimsy infill and reduced it to the skeleton to highlight the non-decorative nature and the raw materiality.

This Ebisu store required smokeproof hanging walls because the store section was large, and the shared space of the building crossed the leased space.

TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota

We came up with the minimalist solution: LGS (light gauge steel) framing combined with smokeproof sheeting.

Based on this idea, we used light LGS as one of the key elements in the room to accentuate the smokeproof hanging walls.

TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota

We also added main counters of stacked bricks in some places.


TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota


TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota
TODAY’S SPECIAL Ebisu Store
© Takumi Ota


TODAY’S SPECIAL Ebisu Store
Plan
TODAY’S SPECIAL Ebisu Store
Sections

Schemata Architects
T +81 3 67125514
Schemata Architects
3-31-5 Sendagaya Shibuya-Ku Tokyo 151-0051, Japan