Obscura Pop-Up Store

Obscura Pop-Up Store
© Eunseok Kim

OBSCURA POP-UP STORE

PRACTICE

ARCHITECTS
Practice

DESIGN TEAM
Sisan Lee, Seohu Ahn, Byungsub Kim, Minsik Bae

LEAD DESIGNERS
Sisan Lee, Seohu Ahn

INSTALLATION
Chungrokhwa

PHOTOGRAPHS
Eunseok Kim

AREA
72 m²

YEAR
2023

LOCATION
Yeongdeungpo-gu, South Korea

CATEGORY
Retail Interiors

Obscura Pop-Up Store
© Eunseok Kim
Obscura Pop-Up Store
© Eunseok Kim

Text description provided by architect.

PRACTICE, a design studio based in Seoul, designed and installed Obscura's pop-up store that selects various fashion brands.

Obscura Pop-Up Store
© Eunseok Kim
Obscura Pop-Up Store
© Eunseok Kim

The pop-up space is located on the second basement floor of The Hyundai Seoul Department Store in Yeouido, the center of Seoul.

The small 72M2 space is designed to temporarily operate as a clothing sales space during the pop-up event. The squared space is divided into a display and sales space, a fitting room, and a warehouse.

Obscura Pop-Up Store
© Eunseok Kim
Obscura Pop-Up Store
© Eunseok Kim

This pop-up space is designed to be an extension of the Obscura flagship store in Dosan, Seoul.

The main material was naturally rusting iron steel and stainless steel, and functional objects such as hangers and shelves were installed in the space center in cooperation with the artist Cheongrokhwa to symbolically show the concept of space harmony between nature and artificiality.

A curved stainless steel hanger is installed around the artificial flower column to provide a space for displaying clothes to focus on during the pop-up.

Obscura Pop-Up Store
© Eunseok Kim
Obscura Pop-Up Store
© Eunseok Kim
Obscura Pop-Up Store
© Eunseok Kim
Obscura Pop-Up Store
© Eunseok Kim


Obscura Pop-Up Store
Plan