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Harmay Chengdu Ufun Store, Bakery And Bar

Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio

Harmay Chengdu Ufun Store, Bakery And Bar

Aim Architecture

ARCHITECTS
Aim Architecture

DISPLAY SUPPLIER
Shanghai Jinyu Building Decoration Engineering Co., Ltd.

VISUALIZATION
Jiao Yan

DESIGN PRINCIPAL
Wen Studio, Bowen Gu

STUDIO DIRECTOR
Yvonne Lim

TEAM LEADER
Simon Huang, Jerry Gu

GENERAL CONTRACTOR
Shanghai Dongyuan Architectural Decoration Co., Ltd.

TEXT
Carmen Xu

PHOTOGRAPHS
Wen Studio, Bowen Gu

AREA
585 m²

YEAR
2022

LOCATION
Cheng Du, China

CATEGORY
Mixed Use Architecture, Commercial Architecture, Interior Design

Harmay Chengdu Ufun Store, Bakery And Bar
© Bowen Gu

As one of the happiest cities in China, Chengdu stands out from other first and second-tier cities with its unique "slow life" urban culture that effortlessly blends with its rapid city development.

Harmay Chengdu Ufun Store, Bakery And Bar
© Bowen Gu
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio

The city boasts of an exciting hybrid of leisurely activities that spill out onto the public realm, where street-side tea sipping and outdoor corner hangouts are a part of typical Chengdu life. It is a place where the young and old coexist, and 24-hour culture is more the norm than the exception.

In this project, our ambition was to bring together a 24-hour program at a single site. HARMAY Chengdu is an exploration of how a cosmetic store, bakery, and bar can coexist and spatially influence each other.

Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio

While it would have been easier to place them side by side, our intention was to create a crossover where one program influences the other throughout the day while offering the flexibility to function independently.

Centralizing the store, the bar and bakery embrace it with a linear space. The typology of this "store-within-a-store" is achieved with a simple and minimalist intervention.

Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio

One continuous boundary encloses and divides the core spaces, simultaneously becoming the skin between the outdoor and indoor environments.

Made from industrial factory door units, all identical in scale and appearance, the doors are openable and movable for accessibility and connection, but also locked in and static where needed.

Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio

A window in each door unit allows the divided spaces to always have a visual connection, even when they are closed.

The simplicity of using industrial prefabricated elements is the main driver throughout the space. The repetitive stacking of these components forms the most dominant object in the interior, helping to organize the visitor's spatial experience.

As found in the brand's warehouse, the prefabricated crates are affordable and easy to install. Stacking is a simple operation, but our design explores the potential of this element, with its standard size and durability, resulting in various furniture and objects.

Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio
Harmay Chengdu Ufun Store, Bakery And Bar
© Bowen Gu

The crates result in multiple display forms, and along with the brand's standard rack system, generate a simple but unique store experience.

The rest of the space is designed as a warehouse, with simple white floor tiles and a steel grill ceiling.

Walking through the cashiers, made of other industrial elements, will lead visitors to the bakery.

Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio

With views into the kitchen area and screen contents showing live thermal video footage of customers outside the store, visitors have an opportunity to engage with the brand in a literal way.

The croissant-inspired outdoor seating elements from BAsdBAN are designed humorously and straightforwardly, inviting visitors to sit down and try the popular pastries.

The flexibility and simplicity of the industrial facade emphasize easy human connections and interactions towards the public plaza.

Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio

Chengdu is known for its outdoor life, and stacked wooden pallets become sitting areas where visitors can rest and meet freely.

Once again, together with HARMAY, we gave public space back to the community while actively participating in writing a new chapter in Chengdu's city life.

Harmay Chengdu Ufun Store, Bakery And Bar
© Bowen Gu
Harmay Chengdu Ufun Store, Bakery And Bar
© Bowen Gu

This project has been an exploration of prefabricated elements, recalling the brand's warehouse culture and reminding us that complex and customized techniques, materials, and design are not the only way to create high-quality retail experiences.

Harmay Chengdu Ufun Store, Bakery And Bar
© Bowen Gu
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen© Bowen GuStudio


Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio
Harmay Chengdu Ufun Store, Bakery And Bar
© Wen Studio


Harmay Chengdu Ufun Store, Bakery And Bar
Plan


Harmay Chengdu Ufun Store, Bakery And Bar
Axonometric
Harmay Chengdu Ufun Store, Bakery And Bar
Axonometric
Harmay Chengdu Ufun Store, Bakery And Bar
Axonometric GIF

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