OY SEOUL Fashion Store

OY SEOUL Fashion Store 

COV Corp

OY SEOUL Fashion Store
© Yongjoon Choi

ARCHITECTS
Cov Corp

TEAM MEMBERS
Jongbae Park, Hyosun Sim

LEAD ARCHITECTS
Minkoo Cha, Boram Kim

PHOTOGRAPHS
Yongjoon Choi

AREA
442 M²

YEAR
2022

LOCATION
mapo-gu, South Korea

CATEGORY
Store

OY SEOUL Fashion Store
© Yongjoon Choi

Located in Seogyo-dong, the OY shop sports geometric lines and shapes. It’s a fashion brand that reinterprets and expresses itself in a modern way.

OY SEOUL has a 2-floor showroom.A space close to 'no' in a city with a lot of light.

OY SEOUL Fashion Store

© Yongjoon Choi

OY SEOUL Fashion Store
© Yongjoon Choi

When you open the door and pass the entrance, you will see an open passage and a zone that seems to be connected to an invisible but infinite world. The area shown at the entrance, along with the dome-shaped ceiling, is aisle-shaped.

By placing a curved hanger, we've created a space where you can see things such as the plants growing on top of cold properties and focus on something that's reflected in the mirror at an angle.

OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi

If you go up a straight staircase, you're out of the monotonous form.

Furniture of various physical properties that maximize the three-dimensional effect unfold.

COV Studio is valued by brand-seeking users, as we planned a space that one could experience.

OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi

we would like to convey the image of the brand through the details of each element.


OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi
OY SEOUL Fashion Store
© Yongjoon Choi


OY SEOUL Fashion Store
 Plan - 1st Floor
OY SEOUL Fashion Store
 Plan - Ground Floor