We Coffee – Vila Nova Conceição

We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá

We Coffee – Vila Nova Conceição

Pitá Arquitetura

ARCHITECTS IN CHARGE
Antonio Mantovani, Ana Carolina Moraes

MANUFACTURER
Boobam, Cia De Iluminação, Dps, Dimlux, Ecoblock, Eliane, Ere Lab, Gail, Lemca, Lumilândia, Luxion, Portobello, Solepoxy, Suvinil, Vescom

PROJECT TEAM
Rafael Urbonas, Vitor Zonderico, Giovanna Stanjek, Ana Luiza Giasante, Fernanda Tendolini, Giovanni Belchior, Mauricio Gnecco

GRAPHIC DESIGN
Porú

CLIENTS
We Coffee

ENGINEERING
Hauz

LANDSCAPE DESGIN
Paula Tsuyama

MEP HVAC CONSULTANT
Nbr Group

KITCHEN
Ingecold

PHOTOGRAPHS
Manuel Sá

AREA
514 m²

YEAR
2022

LOCATION
Milano, Italy

CATEGORY
Coffee Shop

We Coffee – Vila Nova Conceição
© Manuel Sá

We Coffee’s third store have just been opened next to Ibirapuera Park, in the Vila Nova Conceição neighborhood in São Paulo.

It has the brand's characteristics but it was set up in a completely different way from the others, where the standard white color of the other stores was rethought from scratch and positioned in a way that embraces the local architecture, a result of the union of two constructions.

We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá

The access is made after a large setback, giving access to the front garden, which has custom furniture and a large space with trees.

The entrance to the store takes place through an arch that mimics the brand's symbol and makes the consumer feel invited to enter the space.

We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá

The predominance of white and minimalist design in the interior of the environment makes room for the pastries and their products to be the highlight of the environment.

Elements such as window frames and even an arch that marked the union of the two houses were maintained and integrated into the program, where with the use of internal vegetation and a wavy ceiling constructed with a translucent sheet, the environment is referred to as an extension of the urban oasis of the Park.

We Coffee – Vila Nova Conceição
© Manuel Sá


We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá


We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá
We Coffee – Vila Nova Conceição
© Manuel Sá


We Coffee – Vila Nova Conceição
Plan - Ground floor
We Coffee – Vila Nova Conceição
Plan - First floor
We Coffee – Vila Nova Conceição
Plan - Second floor


We Coffee – Vila Nova Conceição
Iso - Garden
We Coffee – Vila Nova Conceição
Iso - Entrance
We Coffee – Vila Nova Conceição
Iso - Bench
We Coffee – Vila Nova Conceição
Iso - Seetings
We Coffee – Vila Nova Conceição
Iso - Hall