ONESWEAR Jewellery Changsha Store
ONESWEAR Jewellery Changsha store
Parallect Design
YEAR
2021
LOCATION
Changsha, China
TYPE
Commercial › Retail
Located in the center of the store, the two characters of this encounter are combined as one art installation which stand on the most visible position from the main entrance. They present their own characteristics and coexist harmoniously in the deep sea.
oy City is a new shopping mall located in Beichen Delta of Changsha. The store was decorated and opened at the same time with the whole mall.
ONESWEAR does not cater to the decoration style of the mall, but expresses itself through the design language of space and installation. This is in harmony with the open and free spirit of the untraditional Joy City.
After considered the original space condition, we extend the short wall to close a space for the storage, and use the space between square column and short wall as a show window.
The two pillars in the angle between two side entrances become a whole wall and create a concave shape of primary and secondary entrance with indoor curved wall. This not only solve the pillar number and distance problems but also naturally introduce guests into the store and bring light into the "deep sea".
The inside space of the new wall is transformed into a unique two-sided show window due to the two entrances of the store. The window protrudes like periscope from undersea on the double side of the new wall with aluminum foam that displaying mysterious and shiny jewelry.
The show window space on the left side of the big square column is designed into cave-like shape with two special-shaped showcases into it which match the theme of the deep sea.
The back space of the wall naturally forms a semi-enclosed private space which communicate with guests here with reception tables.
It simulates the undersea environment and creates an immersive space atmosphere. The vertical showcase of the main entrance is a sudden rise of the reef.
The texture of rammed earth paint is natural, just like the rough surface of coral and reef.
Scattered showcases in the curved wall like the shell with open belly that showing the deep sea treasure. Each diamond is unique "the heart of the ocean".
They are the stars that fall into the deep sea, flickering seductive glow under the searchlight, and waiting for the predestined couple to put them into their love story.
