‘Green Massage’ Shanghai Madang Road Store
‘green massage’ Shanghai Madang Road store
Vermilion Zhou Design Group
"Mad Hatter: There is a place. Like no place on Earth. A land full of wonder, mystery..."
— Alice's Adventures in Wonderland
Dream, dreaming, and dreamland are fantasy spaces without boundaries, which are beyond reality, where you can relax consciousness at will.
In 「Alice’s Adventures in Wonderland」, Alice followed the white rabbit into the rabbit hole, to another fantasy world, and the Mad Hatter said.
“There is a place where is different from the world on the ground. It is full of fantasy and mystery…”
According to Freud’s 「The Interpretation of Dreams」, it is said that “The dream content is due to the formation of the intention, the purpose is to meet the will.”
Because of dreams, we would be released, we can also escape from reality for a while and get a deep relaxation due to dreams.
When you enter ‘green massage’ Madang Road，this「Rabbit Hole」 shrinks the reality of you and entering a fantasy forest that is too 「magnified」.
The process gradually disconnects your tired body from reality, unconsciously surrounded by the natural, and reorganizes the new sensory experience.
The consciousness of awareness is gradually liberated and relaxed.
‘green massage’ Madang Road, is in the comprehensive commercial property of the big red building which was designed by Jean Nouvel.
It is a very prominent presence in the center of Shanghai. When you walk to the building from the street, you are already immersed in this special environment.
But the massage space does not need to be attracted by bright lights or large open windows like the restaurants surrounding. A quietness and relaxed atmosphere is the basic tone of the massage space.
The store may not be in a particularly conspicuous place, it is located on the open second basement floor, we turned the defect to become the advantage, creating the entrance just as the “rabbit hole".
We covered the entrance with large green plants, lit by glowworm lights. Entering the cave, dim lights and unreal-sized flowers lead you into the garden.
In the story "Alice in Wonderland", the Mad Hatter and everyone was drinking afternoon tea in the garden, this is the concept of the waiting area.
The guest's senses were already immersed in the "play". The glowworm dancing light in the massage area guides you into a deeper fascinated flower maze. The gradient light becomes the stage spotlight in the cave.
The irregular mirrors once again reflect the fantastic feeling of a dreamlike world. Our goal is to let the tired body and mind get relaxed and stretched through the layers of immersion.
In the end, Alice found herself through the dream world, and at ‘green massage’ Madang Road, we created a "rabbit hole" to lead you out of the stress and tension in an incongruous reality with non-incongruous comfort and tolerance.
