Atelier Central Arquitectos

MCAR . Avenida Dos Aliados . Porto. Portugal

MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal

BMCAR . AVENIDA DOS ALIADOS . PORTO. PORTUGAL

ATELIER CENTRAL ARQUITECTOS

ARCHITECTS
Atelier Central Arquitectos

DESIGN
© Atelier Central

STATUS
Built

YEAR
2021

LOCATION
Porto, Portugal

TYPE
Commercial › Showroom

MCAR . Avenida Dos Aliados . Porto. Portugal

BMCAR challenged ATELIER CENTRAL to design the new BMW showroom for their Dealership in Avenida dos Aliados in Porto.

The Project is inspired on a new market concept of positioning for the BMW Brand.

More than exhibiting and selling cars, the intention is to promote social gatherings, cultivate dreams and generate unforgettable moments.

MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal

The entire commercial relationship is rethought and redesigned, in a process that essentially aims to stimulate knowledge, complicity, forgetting the classic approaches towards customers

More than selling a car, it is intended to welcome and make known the BMCAR and BMW universe.

The Concept of "THE HOUSE" that welcomes the BMW world has been carefully thought out and designed by ATELIER CENTRAL.

MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal

A place with a coherent design based on a unique gesture, which not only intends to highlight the vehicles but also to the experiences within.

A space with walls, ceiling and floor that follow the same materiality - cream microcement, marked by a rhythm of solid planes and profiles that define recesses which receive exhibitors' shelves.

Punctuating the exhibiting area, four Louis Poulsen | Artichoke Copper lamps stand out as references highlighting the vehicles displayed while the Louis Poulsen | AJ Floor Yellow Ochre floor lamps bring out a warm home mood to the lounge area.

MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal

Creating a comfortable environment, several second hand Papa Bear chairs, designed by Hans Wegner, invite us to sit, contemplate the cars, and feel at home


MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal
MCAR . Avenida Dos Aliados . Porto. Portugal

Atelier Central Arquitectos
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Atelier Central Arquitectos
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