Aim-Architecture And Design Co. Ltd 恺慕建筑设计咨询有限公司

Joyce Beauty

Joyce Beauty

Joyce Beauty

AIM Architecture

AREA
1000 sqft - 3000 sqft

YEAR
2021

LOCATION
Shanghai, China

TYPE
Commercial › Retail

A well-established brand in the fashion world and now a pioneer in the beauty industry, the new Joyce beauty store aims to connect its legacy with a visionary and well-curated voice.

Joyce Beauty
Joyce Beauty

Taking an architectural approach to its interior, the space is carved out of a white stone mass, creating a continuous curved surface.

It opens a route for exploration that carefully unveils its natural beauty and exposes multiple layers of an intricate inner organic world.

Joyce Beauty
Joyce Beauty

One of the main features, a powerful brass sculpture, is the first step on the customer’s journey.

This golden egg offers a unique display setting as if it were a treasure trove hiding precious goods inside.

The fluidity of the curved space softens the harshness of the materials chosen; the route is authoritative but intimate and warm, guiding the customer’s own path through a showcase of carefully displayed items.

Joyce Beauty
Joyce Beauty
Joyce Beauty

The red stone, natural and honest, add depth to the overall space.

The richness of the material and unique scenes in which the products are displayed, reflect the brand’s own journey of exploration.

The use of round and powerful display objects adds another layer to the spatial experience.

Joyce Beauty
Joyce Beauty

Carefully illuminated water basins built with raw white cement and the red stone, combined with brass lighting and mirrored display structures, add a delicate complexity to the overall well-balanced composition.

Joyce Beauty
Joyce Beauty
Joyce Beauty


Joyce Beauty
Joyce Beauty
Joyce Beauty

Aim-Architecture And Design Co. Ltd 恺慕建筑设计咨询有限公司
T +86 21 6380 5995
Aim-Architecture And Design Co. Ltd 恺慕建筑设计咨询有限公司
5F, 77 Fenyang Road Xuhui District, 200031, Shangai, China 上海市徐汇区汾阳路77号5楼