CP - Urban Dairy
CP - URBAN DAIRY
ARCHITECTS
Pc-|< Paolo Cesaretti Arch-
AREA
0 Sqft - 1000 Sqft
YEAR
2022
LOCATION
Parma, Italy
TYPE
Commercial › Exhibition Center
Modular display system designed for dairy specialist Caseificio Palazzo.
The company - a large scale retail trade operator - in a wider operation of brand repositioning chose to embrace a different image, shifting from traditional folklore to a contemporary urban feel.
Three main elements define this adaptable space: A modular structure holding framed panels made by semi-transparent fabric characterized by the Caseificio Palazzo pattern;
Backlit display units staging perspex holders of different colors to match and enhance the product packaging;
A backlit wall showing different steps of the production process and at the same time providing smooth lighting to the lounge/tasting area.
The modularity of the system allows easy changes in the plan as well as in the outer skin of the booth to comply with an evolving branding process.
