Heriitage Popup At New Delhi, India
Heriitage Popup at New Delhi, India
I'm D'sign
ARCHITECTS
I'm D'sign
DESIGN CREDITS
I’mx, The Experimental Arm Of I’m D’sign
DESIGN LEADS
Deepak Kalra, Aarushi Kalra
PHOTOGRAPHY CREDITS
I’m D’sign
AREA
1500 Sq. Ft. / 1000 Sqft - 3000 Sqft
YEAR
August 2022
LOCATION
South Extension, New Delhi, India
TYPE
Commercial › Pop-up
The new colour identity of the South extension of New Delhi is “yellow”.
Standing out from the cluttered cityscape is the bright pop of yellow that becomes the voice of the brand “Heriitage” and all of its haute couture.
The name strikes a visitor’s eye with a neon lit flag signage while the colour-encased glass storefront takes the stage and looks like it is all set to sing the prelude of Yellow by Coldplay.
The limited time pop up space takes a dip in yellow– from the floors to the interior décor, the checkout counter and the shelves – that awaken the happy shopper inside every visitor with the colour's sunny character.
The yellow mellow tickles the senses in a bold statement, while at the same time providing a vibrant monolithic backdrop enabling clothes to take centre stage.
The hide and seek of simple, clean lines makes the visitor float about the yellow continuum.
The spatial shell may not have a meaning in itself, but it gives meaning and importance to the objects which it encases.
A playful dynamic of the retail experience comes forth to hum along:
I came along I wrote a song for you And all the things you do And it was called “Yellow” -Yellow by Coldplay
The entirety of the space talks about the face of yellow—its take on illusion and intensities—to give an edge to the retail regularities in a place as evolving as New Delhi.
A new colour personality in fashion retail thus unfolds.
