MAD Architects MAD建筑事务所

Wonderland

Wonderland

Wonderland

MAD Architects

ARCHITECTS
MAD Architects

YEAR
2015

LOCATION
Beijing, China

TYPE
Commercial › Pop-Up Educational › Library  Hospitality + Sport › Wellness/Spa

Beijing, April 24th, 2015 –Ma Yansong and MAD Architects were invited by LIFE Magazine to design “Wonderland,” a flexible reading space located at Beijing Sanlitun bookstore.

Wonderland
Wonderland

The completed design was unveiled on April 23rd, in honor of World Book Day 2015.

For city dwellers, reading is a way to construct one’s own inner sanctum, their “wonderland.”

Wonderland
Wonderland

Once you put on headphones to block out city noise, you can feel the calm of the sun’s rays, green tress and clear blue skies in your own personal sanctuary.

The design of the reading space takes the shape of a rabbit immersed in its own world.

Wonderland
Wonderland

Wearing headphones and facing the store’s front window, the rabbit is like the visiting readers—lost in their thoughts imagining far-off worlds.

It is a comfortable space for visitors to sit or lie down, feeling their “two long rabbit ears” growing, as they listen to the sounds of their individual “Wonderland.”

Wonderland
Wonderland

Speaking on the design, Ma Yansong said, “architecture exists to protect human emotions, architectural space needs to escape from doctrine and return to its original intent of individual emotion.

‘Innocence’ is not necessarily to be contradictory to the ‘reality’ of metropolitan life, as I can see people having their own universe deep within themselves.

Wonderland
Wonderland

Through literature they can enter different worlds and have conversations with their own fantasies.”

Ma’s book recommendations for the World Reading Day are: The Dogs of Babel, The Alchemist, The Wonderful Adventures of Nils.

Wonderland
Wonderland

“WONDERLAND” FLEXIBLE READING SPACE

The “Wonderland” flexible reading space will be exhibited from Apr.23rd to May 22nd.


Wonderland

MAD Architects MAD建筑事务所
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MAD Architects MAD建筑事务所
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