Jing Ying Group Headquarters

Located in an existing office building in
Beijing, Elite's new headquarters incorporates offices -ranging from an open office area to high management individual offices-, as well as an exhibition space to present the company's history and achievements, besides a selection of artwork.

Site and space limitations such as the low ceiling height, the static column grid, and the irregular perimeter of the façade were considered as assets instead of burdens, and utilized as drivers for our design approach.

So as to maximize the available space, the design aimed for a function hybridization rather than a separation, resulting in a continuous system where circulation space is merged with functional one, and private functions with public ones.

Both high- and mid-level management offices were located on the perimeter, leaving an open areawhere the rest of the functions are embraced by a ribbon.

This ribbon creates a flow and brings the initially opposing program of offices and exhibition space into a single linear sequence.

The folding shape of the ribbon translates to hybrid spaces that create a play of openness versus closeness, inside versus outside, and transparency versus intimacy.

This blurry definition of the limits results in an interior space, which remains as open and spacious as possible, that enhances visual connections, and makes maximal use of natural daylight.

The ribbon creates a unique and continuous spatial system; combining a functional work environment with a representative exhibition space, and offering its users a diversified and interesting experience.