Bohlin Cywinski Jackson Design

Under Armour Connected Fitness

Under Armour Connected Fitness

Under Armour Connected Fitness

Bohlin Cywinski Jackson

AREA
25,000 Sqft - 100,000 Sqft

YEAR
2017

LOCATION
San Francisco, CA, United States

TYPE
Commercial › Office

As part of the rapid expansion of Under Armour’s Connected Fitness division, the global performance apparel company commissioned Bohlin Cywinski Jackson to create a new office space in San Francisco’s South of Market neighborhood.

Under Armour Connected Fitness
Under Armour Connected Fitness

This new workspace serves as a hub for Connected Fitness and helps advance Under Armour’s West Coast growth strategy.

Flexible planning supports a phased delivery, with Under Armour planning to occupy the building’s entire 50,000-square-feet over time.

Under Armour Connected Fitness
Under Armour Connected Fitness

Integrating a highly adaptable and efficient workplace into a historic warehouse provides Under Armour’s ‘teammates’ with an environment that reinforces the company’s gritty, authentic brand.

The materials palette includes raw, hot-rolled steel plates, rift-sawn white oak planks, and brand-reinforcing graphics and photos of prominent Under Armour sponsored athletes, which complement the exposed brick, polished concrete floors, and board-formed concrete exposed structure.

Under Armour Connected Fitness
Under Armour Connected Fitness

Fitness and nutrition are key parts of the Connected Fitness brand—to celebrate this, a stone-hearth bread oven is located at the fifth floor break area to honor the company’s tradition of sharing homemade bread as a ritual of community building.

The project also features a large communal kitchen on the ground floor that is a focal point for daily group lunches and serves as a demonstration kitchen where healthy cooking can be recorded for online streaming on the brand’s MyFitnessPal blog.

Under Armour Connected Fitness
Under Armour Connected Fitness

Significant technology upgrades enhance local and remote collaboration spaces, including a range of phone rooms and huddle and team rooms;

a new all-hands space on the ground floor is designed to accommodate large scale video conferencing with remote ‘teammates.’

Under Armour Connected Fitness
Under Armour Connected Fitness

By utilizing gymnasium bleachers that work as athletic-inspired auditorium seating, which can slide away when not in use, the all-hands space provides additional floor space for fitness classes and games, such as table-tennis, floor hockey, and indoor lacrosse.


Under Armour Connected Fitness
Under Armour Connected Fitness
Under Armour Connected Fitness

Bohlin Cywinski Jackson Design
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Bohlin Cywinski Jackson Design
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