Dana Harel Bridal Boutique
Dana Harel Bridal Boutique
Baranowitz & Goldberg Architects
ARCHITECTS
Baranowitz & Goldberg Architects
DESIGN
Baranowitz & Goldberg Architects
LEAD ARCHITECT
Tamar Lev
LIGHTING DESIGNER
Orly Avron Alkabes
PHOTOGRAPHY
Amit Geron
BUDGET
$0 - 10k
AREA
0 Sqft - 1000 Sqft
YEAR
2018
LOCATION
Tel Aviv-Yafo, Israel
TYPE
Commercial › Retail
Dana Harel’s wedding and evening dresses are characterized by smart clean lines integrating unique fabrics and breathtaking applications beautiful with elegance.
These dresses became the inspiration behind the store’s design.
The boutique is located in the posh fashion district of Tel Aviv, Kikar-HaMedina.
The challenge of this project was that at street level space was no more than 20 square meters while the actual boutique was located in the basement.
The compact presence at the street level called for a unique teaser, a tempting exposure to what is happening below, like a wedding dress train that is slowly revealed as one’s eye follows the bride down the aisle.
The street-level space is all white and pristine sculpted with round, feminine lines.
Thin white rods stretching from floor to ceiling define the railing of the stairway leading to the basement.
The handrail wall, like the dress train, starts on the entry level, following the stairwell until it reaches the basement where it spreads out in its full glory and turns into an elegant backdrop to the display mannequins.
Like a small jewelry box where the exterior casing is one and the interior is another, so does this boutique transform from pure white at entry level and becomes a textured space entirely enveloped in delicate shades of powder with and natural wood, adorned with touches of blackened brass.
