CHO SHOP
maumstudio
ARCHITECTS
maumstudio
GRAPHIC DESIGN
Yoonji Lee, Jeawon Chung, Hyunjin Lee
SPACE AND PRODUCT DESIGN
Youngbak Jeong, Hanwool Kim, KyoungJin Kim
SPACE AND PRODUCT LEAD
Eunhye Oh
DESIGN DIRECTOR
Dalwoo Lee
MANUFACTURERS
samhwa
YEAR
2022
LOCATION
Mapo-gu, South Korea
CATEGORY
Retail Interiors
The theme of the pop-up store commemorating the 50th anniversary of Amnesty International Korea, an international human rights organization, is "CHO."
The candle contains the message of Peter Benenson, the British lawyer and founder of Amnesty International, that "it is better to light a candle than curse the darkness."
It conveys the sublime spirit of Amnesty through candles and objects inscribed with the words love, solidarity, and inclusion.
The candlestick filled the walls of the space is designed with Amnesty's philosophy of hearts, scale, and glasses, and has a calm smile like a Buddha, attracting visitors' attention.
The small house built in the center represents the place where people who were violated and unjustly imprisoned should be. Inside the small house, Amnesty International recorded the times he had fought against "unjustice."
