Arthaus Branding, Artwork, And Interiors
Arthaus branding, artwork, and interiors
Visual Dialogue
YEAR
2021
LOCATION
Boston, MA, United States
TYPE
Residential › Apartment
Building on the contemporary loft-style architecture by PCA, Visual Dialogue was tasked with capturing the artistic side of Boston's Allston neighborhood for a new apartment building.
The “art” theme—and branding—was extended to large-scale art installations both inside and out.
From a 4-story mural of a painter painting a mural on the exterior to stripes over neighborhood namesake.
Washington Allston’s self-portrait in the lobby to a grid of multi-colored paint cans in the kitchen to pop art brushstrokes in the hallways to anamorphic typography in the stairwell, no place was off-limits for visual expression.
Visual Dialogue brought in interior design studio Superette to extend the vision to every touchpoint, creating a “refined artist loft” with its casual vibe and pops of color.
Beyond the design, the commitment to art and artists includes reserving a number of affordable units for working artists and a ground-floor gallery space for the non-profit Unbound Visual Arts.