Super Seed Concept Store

Super Seed Concept Store
© SFAP

SUPER SEED CONCEPT STORE

F.O.G. Architecture

LEAD ARCHITECTS
Yu Zheng, Di Zhan

MANUFACTURERS
Nippon Paint, Youlong, nVc

LIGHTING DESIGN
LB Design

CONSTRUCTION
Youlong Jinsheng

STRUCTURAL CONSULTANT
Xinwei Tao

DESIGN TEAM
Ye Deng, Dejing Zou, Shaokai Hou, Wanyi Zhang, Lu Jiang, Di Zhan, Yu Zheng

LIGTING DESIGN
Xu Zhang

CONSTRUCTION DRAWING
Haina Design Media(Shenzhen)Co., Ltd.

INSTALLATION
Shanghai Faithture Props Co., Ltd.

PHOTOGRAPHS
SFAP

AREA
300 m²

YEAR
2022

LOCATION
Hangzhou, China

CATEGORY
Store

Super Seed is a plant-based skincare brand priding itself on its cutting-edge technologies and competitive research assets.

Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP

We, therefore, tried to associate its new store space with “technology,” “laboratory,” and “extraction of seeds,” establishing for it a rigorous, definitive image.

Now that social media serves as an effective touchpoint for brands and companies, the online image of a brick-and-mortar store becomes a crucial factor influencing consumers’ buying decisions.

Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP

In the Internet Age, the “attention economy” is the underlying logic of most internet-famous spaces.

Any store that wants to survive in the new retail era and distinguish itself from others of its kind must recognize that consumers expect to find a unique shopping experience in a refreshing space.

Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP

In our opinion, this kind of experience does not appear out of thin air but relies on the creative interpretation of conventional spaces and the innovative application of everyday functionalities.

Equally important is helping the audience internalize these new experiences without alienating them from the spaces. Whether a store is visually memorable and creative enough is now an important evaluation criterion.

Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP

The new offline store design project of Super Seed, a representative new retail brand, has offered us an opportunity to reflect on the commercial spatial patterns of the Internet Age.


Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP


Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
GIF
Super Seed Concept Store
GIF


Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
© SFAP
Super Seed Concept Store
Plan