People'S Architecture Office 众建筑

Juxing Tower Showroom

Juxing Tower Showroom 

People's Architecture Office

Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)

AREA
450 M²

YEAR
2013

LOCATION
Taiyuan, China

CATEGORY
Showroom

Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)

Twin boxes of the Juxing Tower Showroom are shimmering spectacles projected from a homogenous grey mass.

Devices of deception, these two boxes contain an interior that visually expands beyond its physical confines - vertically, horizontally, and in depth.

Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)

Aided by the contrast of the grey uniformity, the transparency of the showroom’s façade draws the eye towards the interior.

The design of the interior is defined by the relationship between doubles. 

Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)

Reflective surfaces expand the interior horizontally as one space is dressed in polished stone and the other with aluminum panels. .

Above, light boxes are suspended in illumination. Reflected in a mirrored ceiling, they appear to both float mid-air and to protrude upwards through the gridded plane of light, thus ‘extending’ the height of the space

Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)

The light boxes are paired with corresponding functions below: in other words, the ceiling plan is a copy of the floor plan, indicating the reception area, model display and offices.

These light boxes and their functional counterparts on the ground are arranged to create a forced perspective, making the space of the showroom appear deeper than it really is.

Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)


Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)
Juxing Tower Showroom
Courtesy of People’s Architecture Office (PAO)


Juxing Tower Showroom
Section
Juxing Tower Showroom
Section
Juxing Tower Showroom
Section
Juxing Tower Showroom
Floor Plan

People'S Architecture Office 众建筑
T +86 10 65238106
People'S Architecture Office 众建筑
No. 37 Tiaozhou Hutong, Xi Cheng District, Beijing, China 100051 北京市西城区笤帚胡同37号