Heytea At Longfor Paradise Walk

Text description provided by architect.

As a brand leading contemporary tea drinking trend in China, Heytea has been improving itself through continuous transformation and upgrade.

Shenzhen Super Normal Design was entrusted by the brand to create a new Heytea store in Chongqing City.

In contrast, they spent plenty of time visiting and investigating the local culture, history and customs, and then incorporated their thoughts gained in this process into the design.By adopting such a design approach, Super Normal intends to work with Heytea to create a series of stores under a "Normal City" Program.

With the implementation of the Program, Super Normal has created diverse Heytea stores throughout many Chinese cities, the design of which all responds to local context.

DESIGN INSPIRATION

Situated on the upper reaches of Yangtze River, Chongqing is a megacity in southwest China, which is built on mountains and partially surrounded by two rivers.

The city has a hilly, varied topography featuring great elevation difference, which endows the city with a three-dimensional built landscape as well as a tolerant and adaptive temperament.

Etc, and thereby identified the city's intrinsic peaceful character. The city is awash with the smell of hotpot, which gave Super Normal a hint of design.Chongqing hotpot is prepared with a simmering pot of soup at the dining table. 

Traditionally, the pot is put on the center of the table and divided into nine grids, so that people can place ingredients in their respective grids whiling sharing the soup. Such a unique way of dining fully reflects the city's strong spirit of sharing and earthly living atmosphere.

Whiling endowing the central area of the space with functionality, the design team also incorporated features of the city into it. This area presents criss-crossed visual effects, and provides diversified seats and ways of interaction.

The interpenetration of interior blocks blurs the original relationship between tables and seats, to fit into the contemporary way of socializing which is characterized by equality and sharing, and to pay tribute to the pure local tea house culture.

LIGHT OF "CYBERPUNK CITY"

The varied and complicated topography has given rise to many skinny towering buildings and numerous slopes in Chongqing, making it a "Cyberpunk City".

The designers brought such a unique built landscape into the interior in a playful way, by inserting light into the ceiling, which seems to open the channel between reality and imagination.