Conran And Partners

The Conran Shop Seoul

The Conran Shop Seoul
© Woo Jin Park

The Conran Shop Seoul 

Conran and Partners

LEAD ARCHITECTS
Simon Kincaid

MANUFACTURERS
Louis Poulsen

PHOTOGRAPHS
Woo Jin Park

AREA
2300 M²

YEAR 
2019

LOCATION
Gangnam-gu, South Korea

CATEGORY
Showroom

Text description provided by tarchitect.

The new Conran Shop in Gangnam, Seoul is the British lifestyle brand’s first in South Korea. Conran and Partners have evolved the brand experience to create a high-impact lifestyle-led retail environment.

The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park

The design evokes the atmosphere and drama of a gallery space – rather than that of a conventional store – allowing products to be curated in impactful, eye-catching ways.

The store, specialising in furniture and homeware, responds to the vibrant retail culture of the city and the context of the site.

The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park

The Conran Shop has partnered with retail conglomerate, Lotte, on this venture and the 2,300 sq m outlet spans the ground and first floors of Lotte’s Gangnam annex building, adjacent to its main department store.

The store has two distinctive identities; the ground floor space is clean and light, combining concrete, steel and glass elements alongside fully exposed services to create a bold ‘lab’ experimental feel.

The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park

While the first floor presents customers with a richly atmospheric, relaxed ‘club’ feel, encouraging interaction with products and the spaces at a more leisurely pace.

The disparity between the two floors adds a sense of theatre and surprise to the experience, as well as giving variation and depth to the product merchandising.

The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park


The Conran Shop Seoul
© Woo Jin Park


The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park
The Conran Shop Seoul
© Woo Jin Park


The Conran Shop Seoul
Second Floor
The Conran Shop Seoul
First Floor


The Conran Shop Seoul
Axonometric
The Conran Shop Seoul
Axonometric
The Conran Shop Seoul
Axonometric

Conran And Partners
T +44 20 74038899
Conran And Partners
30A Great Sutton St, London EC1V 0DU, United Kingdom