Pizza 4P’s The Emporium Restaurant

Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio

Pizza 4p’s The Emporium Restaurant 

Semba Vietnam Co.

LEAD ARCHITECT
Mamoru Maeda

ENGINEERING
Toan Dinh Company

PHOTOGRAPHS
Deconphotostudio

AREA
497 M²

YEAR
2019

LOCATION
Vietnam

CATEGORY
Restaurant

Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio

Text description provided by architect.

Popular factors are the deliciousness of the pizza, the smile of the staff, the pleasantness of the response, and the design of the store.

Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio

Another factor is the company's reputation for its concept and ingredients, including its own production of cheese that had not been produced in Vietnam, and the use of fresh vegetables in partnership with domestic organic farmers.

Currently, it is attracting a great deal of attention from various countries, including NY Times, BBC, as well as being selected as Monocle World's 50 Best Restaurants.

Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio

The brand concept is “Make the World Smile for Peace”.

To that end, they seem to have a mission of “Delivering Wow, Sharing Happiness.

Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio

” I thought about what to do to express “Pizza 4P’s” in the interior design of the new store of “THE EMPORIUM.”

First, planting was effectively incorporated. We considered removing the feeling of closure as much as possible and creating an open and relaxing environment.

Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio

I wanted customers to have a happy time at Pizza 4P’s. Next, we created curved gates and partitions.

In order to make family and lovers have a happy time, I thought of a mild, friendly, dynamic and exciting design.

Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio

The material is mainly natural materials such as concrete, wood and terrazzo, and I tried to create an eco-friendly store.

In addition, recycled glass is used for the Terrazzo aggregate, and a special board made of compressed waste material is used for the drink counter.

Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio

Indigo, which has been loved by both Japanese culture and Vietnamese culture, is used as an accent color as a symbol to respect both countries.

Adopting brass as a point, the glossy feeling of metal special tightens the space and incorporates elegance as an element.

Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio


Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio
Pizza 4P’s The Emporium Restaurant
© DeconPhotoStudio


Pizza 4P’s The Emporium Restaurant
Pizza 4P’s The Emporium Restaurant


Pizza 4P’s The Emporium Restaurant
Pizza 4P’s The Emporium Restaurant


Pizza 4P’s The Emporium Restaurant
Pizza 4P’s The Emporium Restaurant