X + Living 唯想建筑设计上海有限公司

Zhuyeqing Greentea Flagship Store

Zhuyeqing Greentea Flagship Store
© Feng Shao

Zhuyeqing Greentea Flagship Store 

X+living

INTERIOR DESIGNERS
X+living  

CLIENTS
Zhuyeqing Mount E’mei Green Tea

LEAD ARCHITECTS
Xiang Li 

PHOTOGRAPHS
Feng Shao

AREA
96 M²

YEAR
2019 

LOCATION
Chengdu, China

CATEGORY
Retail, Interior Design 

Brand physical store has experienced the change from traditional store design based on products and services to pursuit of diverse design with visual interaction.

Zhuyeqing Greentea Flagship Store
© Feng Shao
Zhuyeqing Greentea Flagship Store
© Feng Shao

However, there are still many possibilities for consumer experience exploration. X+Living had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu.

Drinking tea requires both a favourable environment and a good mood.

Zhuyeqing Greentea Flagship Store
© Feng Shao
Zhuyeqing Greentea Flagship Store
© Feng Shao

The designer presents the motif of ‘cloud and mountain’ in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space.

Mountain-shaped counters ‘extend’ naturally in the vertical and horizontal space. And designer transforms the ‘mountain’ into ‘cloud’ through the principle of mirror image.

Zhuyeqing Greentea Flagship Store
© Feng Shao
Zhuyeqing Greentea Flagship Store
© Feng Shao

The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air.

It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.

Zhuyeqing Greentea Flagship Store
© Feng Shao
Zhuyeqing Greentea Flagship Store
© Feng Shao

Experience is based on perception. After fully observation of the consumers’ sensory needs, designer has greatly reduced the fixed shape.

Through customized function carriers, the needs of operation and consumer's experience are both perfectly satisfied.

Designers ingeniously create an incomparable sensory experience for the consumers, which brings huge sensual impact.

Zhuyeqing Greentea Flagship Store
© Feng Shao
Zhuyeqing Greentea Flagship Store
© Feng Shao
Zhuyeqing Greentea Flagship Store
© Feng Shao

The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience.

Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.

The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion.

Zhuyeqing Greentea Flagship Store
© Feng Shao
Zhuyeqing Greentea Flagship Store
© Feng Shao
Zhuyeqing Greentea Flagship Store
© Feng Shao

The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.

This brand-new exploration of stylized consumption mode of tea-drinking experience has broken through the traditional form, providing rich sensory from the perspective of space design and fully mobilizing the five senses of consumers.


Zhuyeqing Greentea Flagship Store
customized display cabinet-sectional drawing


Zhuyeqing Greentea Flagship Store
customized display cabinet-sectional drawing


Zhuyeqing Greentea Flagship Store
display cabinet-sectional drawing


Zhuyeqing Greentea Flagship Store
floor plan

X + Living 唯想建筑设计上海有限公司
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X + Living 唯想建筑设计上海有限公司
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