Lukstudio Limited. 芝作室

Showfields

Showfields
© Ines Leong of L-INES Photo

Showfields

Lukstudio

INTERIOR DESIGNERS
Lukstudio

DIRECTOR
Christina Luk

LOCAL ARCHITECT
Marin Architects

DESIGN TEAM
Edoardo Nieri, Ray Ou, Alba Beroiz Blazquez, Munyee Ng

LIGHTING FIXTURES
Expressive Lighting

CLIENT
Showfields

PHOTOGRAPHS
Ines Leong Of L-ines Photo

AREA
1366 M²

YEAR
2019

LOCATION
New York, United States

CATEGORY
Interior Design

Inside a 4-storey heritage brownstone in the popular NoHo neighborhood in New York City, Showfields launches its first location and brings upon a new platform for both brands and customers.

Showfields
© Ines Leong of L-INES Photo
Showfields
© Ines Leong of L-INES Photo

The business model aims to streamline the process for online brands going offline and deliver a customer-centric experience: half "show" and half "fields", that requires a more dynamic and adaptive retail environment.

Lukstudio was brought onboard to create a flexible infrastructure that adapts to different events and vendors.

Showfields
© Ines Leong of L-INES Photo
Showfields
© Ines Leong of L-INES Photo

On the first floor, white walls form a zigzag gallery that reveals and conceals as one moves along the space, luring the curious minds to explore within.

The white enclosure opens to different stores at strategic locations and frames these colourful worlds beyond.

Showfields
© Ines Leong of L-INES Photo
Showfields
© Ines Leong of L-INES Photo

The second floor shares the same layout as the first one, except the solid and grid walls are swapped, so the space feels more open at first glance.

On the third floor that is dedicated to fashion, we opt for a parallel wall layout where aligned openings form a corridor and frame a spiral slide at the end. This floor could host catwalk shows where models slide away after walking down the aisle.

The last floor is equipped with an open kitchen, a long dining table and a living area. Together with the roof garden, the homey loft provides many possibilities for private events.

Showfields
© Ines Leong of L-INES Photo
Showfields
© Ines Leong of L-INES Photo

The wall partition not only serves as a visual buffer between different immersive stores, but also encases all the audiovisual equipment and wiring, avoiding unsightly clutter.

The grid allows each brand to customize its shop easily by simply combining different kit-of-parts ranging from shelving, cabinet and panels that come in different sizes and materiality.

The resulting interiors deliver a sense of serendipity with a modular order. 

Showfields
© Ines Leong of L-INES Photo
Showfields
© Ines Leong of L-INES Photo

The overall experience in Showfields is reminiscent of walking in a white village and discovering something new at every corner, may it be art exhibitions, interesting boutique shops or a festival event.

In the era of new retail, a hybrid project like Showfields presents an opportunity to rethink our social experience in a physical store.

In the era of new retail, a hybrid project like Showfields presents an opportunity to rethink our social experience in a physical store.

Showfields
© Ines Leong of L-INES Photo
Showfields
© Ines Leong of L-INES Photo

A meaningful shopping experience is a lot more than picking something, pay and go; it should be an exchange of ideas with new people, a discovery of what’s out there and who we are.

Therefore, the physical platform for a successful hybrid space should cater to different social activities where everyone can find a spot of interest.

Showfields
© Ines Leong of L-INES Photo
Showfields
© Ines Leong of L-INES Photo
Showfields


Showfields
© Ines Leong of L-INES Photo
Showfields
© Ines Leong of L-INES Photo
Showfields
© Ines Leong of L-INES Photo


Showfields
1F plan
Showfields
2F plan
Showfields
3F plan
Showfields
4F plan


Showfields
diagram GIF

Lukstudio Limited. 芝作室
T +86 21 62416810
Lukstudio Limited. 芝作室
Rm 5D, Yinglong Mansion, No. 1358 Yanan W Rd, Changning, Shanghai,200050 上海市长宁区延安西路1358号迎龙大厦5D