Schulstrasse 17 Store

Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola

SCHULSTRASSE 17 STORE

VAUST Studio

ARCHITECTS
VAUST Studio

PHOTOGRAPHS
Victor Brigola

AREA
500 m²

YEAR
2022

LOCATION
Stuttgart, Germany

CATEGORY
Store

The spacious concept store for technical goods and innovative start-up products is driven by a minimal aesthetic. 

Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola

The overall idea is to keep some of the building site’s natural look and to bring it together with an eclectic use of materials to avoid traditional finishes of any kind.

The given architecture was stripped to the bone and offered a wonderful canvas to work on.

Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola

A raw coffered ceiling in a warm beige tone dominates the space and gets complimented with concrete walls and an interesting arrangement of levels and shop windows that function as little galleries.

Two massive pillars center the space and gave good reason for gravel pool displays to work around them.

Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola

The bespoke base of those pools is made out of drywall construction elements.

Sleek but bold stainless steel side displays give space for a maximum amount of freedom concerning the arrangement of products.

Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola

In the end, all objects are displayed on softly reflective materials to underline their importance and value.

Another highlight is a two-part display going through the whole space and underlining the size of the store.

Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola

The concept of stainless steel furniture interrupting the brutal architecture is supported by massive bespoke artificial boulders, functioning as art objects calming the vibe.

The result is a presence-meets-future concept where the atmosphere is created through merging the feel of high and low tech

Schulstrasse 17 Store
© Victor Brigola


Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola


Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola
Schulstrasse 17 Store
© Victor Brigola


Schulstrasse 17 Store
Plan
Schulstrasse 17 Store
Plan