Renesā Architecture Design Interiors

The Brick Bond Showroom

The Brick Bond Showroom
© Niveditaa Gupta

STUDIO TECHNICAL HEAD
Virender Singh

LIGHTING DESIGNERS
White Lighting Solutions

FOUNDER AND PRINCIPAL ARCHITECT
Sanjay Arora

PRINCIPAL ARCHITECT AND CONCEPT DESIGN HEAD
Sanchit Arora

INTERIOR DESIGNER AND DECOR HEAD
Vandana Arora

ARCHITECTS TEAM
Tarun Tyagi, Jagdish Bangari , Anushka Arora, Akarsh Varma, Aayush Misra, Prityaanshi Agarwal, Janhvi Ambhurkar

PHOTOGRAPHS
Niveditaa Gupta

AREA
550 Ft²

YEAR
2021

LOCATION
Delhi, India

CATEGORY
Retail Interiors

Text by Lavanya Chopra.

An immersive milieu that places its core product at the heart of its visual storytelling for all of posterity to behold. At The Brick Bond, conceptualised and executed for Jindal Mechno Bricks group, the humble yet most resilient fundamental of construction conjures an ingrained and palpable narrative that permeates the very walls of the space.

The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta

With over 50 years in the fraternity, the company (now helmed by second generation entrepreneurs) was seeking an intrinsic facelift for the brand’s demeanor that could be expressed through a thematic and modular design identity; an evolving yet congruent architectural language that could dot any retail outlet nationally and globally.

Located in the teeming construction material retail nucleus of the Indian capital, the overhaul of the obsolete design identity began for the studio at the façade-level; the primary interface of a visual connection that patrons establish with a retail destination.

The unassuming and uniformly punctured elevation alluringly beckons one through its portal, headlined by the overlay of brick architecture — a maneuver that allows the core material to don a focal role in a trice.

The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta

As India’s foremost brand of modular bricks and with a celebrated legacy of its craft to be carried forth, the design impetus pivoted around the conceptualization of a resonant ‘Brand Architectural Ethos’ that could define the experiential centre at hand and venues the world over.

Focusing on the lifecycle of each brick from its earthly genesis to its firing, the interiors have been interpreted as a contemporary dive into the chambers of a classic brick kiln. Bestrewed in a lyrical concoction of a gamut of earthy hues and laying patterns of brick bonds, the venue has allowed the bricks to become the true-blue protagonist in the spatial scheme.

The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta

With a warm spectrum of yellows, terracotta, browns and taupe, the floors, ceilings, and walls have been swathed in various brick modules that gain their distinct tints based on the firing levels the native clay undergoes.

The petit blueprint hosts a proponent display area, and ancillary zones like an office, bathroom, and pantry section.

With three distinct brick bond typologies, primarily across the façade, interior walls, floors, and the vaulted ceiling, the architectural intervention focuses on exhibiting to the patrons how the material can be utilized in an ingenious and malleable manner.

The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta

With a homogeneous presence, the palette dabbles in a range of umber tones which manifest as a repository of bricks that playfully engage in a tête-à-tête with light that percolates through the interstitial windows, creating theatrical strobes of diffused illumination indoors.

An ennead of monolithic brick-clad pedestals emerges from the floors symmetrically in the heart of the layoutimbuing a sense of sculptural omnipresence, creating display surfaces for the catalogue of products.

The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta

At the Jindal Mechno Bricks experience centre, the design algorithm pays homage to the layered history of the endeavour itself and syndicates its avowed future which brims with umpteen possibilities in the arena of construction.

The elemental approach towards urging the utilisation of the building product itself in the designed environment allows patrons to connect with the sustainable, minimalistic, and timeless demeanour of the bricks. A space wherein the disposition is trademarked to be brand-specific and product-driven with its every weave while tying in with the proud homegrown ‘Make in India’ initiative.

The Brick Bond Showroom
© Niveditaa Gupta


The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta
The Brick Bond Showroom
© Niveditaa Gupta


The Brick Bond Showroom
Exploded graphic
The Brick Bond Showroom
Plan
The Brick Bond Showroom
Graphic

Renesā Architecture Design Interiors
T +91 11 45511211
Renesā Architecture Design Interiors
Third Floor, 6, Basant Lok, opposite PVR, Priya, Vasant Vihar, New Delhi, Delhi 110057, India