Lukstudio Limited. 芝作室

NIO Flagship House

NIO Flagship House
a shared space of relaxing atmosphere. Image © Wen Studio
NIO Flagship House
various forms of display for flexibility. Image © Wen Studio

Nio Flagship House

Lukstudio

INTERIOR DESIGNERS
LUKSTUDIO

LEAD ARCHITECTS
Christina Luk

LIGHTING
Shumung Lighting Design

MANUFACTURERS
Hay, Magis, Bentu, Grado, Joysliving, Tiwuworks, Zaozuo

CONSULTANTS
Topin

DESIGN TEAM
Yicheng Zhang, Haixin Wang, Min Dai

CLIENTS
Nio

PHOTOGRAPHS
Wen Studio

AREA
470 m²

YEAR
2021

LOCATION
Nan Chang, China

CATEGORY
Retail Interiors

Text description provided by architect.

Founded in 2014, NIO is an innovative electric automotive company focusing on high-performance products. It is also committed to the vision of a global user community by establishing "NIO House" around the world.

NIO Flagship House
an open living room. Image © Wen Studio
NIO Flagship House
steps of transformation. Image © Wen Studio

After identifying a design benchmark with bigger flagships, the brand is ready to set foot in all cities. Lukstudio has been commissioned to create the first NIO House in Nanchang.

The site is at a shopping mall with a 2-story storefront. An open gallery approach is a key to the first-floor display area with two entrances.

NIO Flagship House
a communal table at the LAB area could accommodate different gatherings. Image © Wen Studio
NIO Flagship House

Given the white terrazzo wall and floor, mirror stainless steel ceiling is the standard materiality, our effort is in streamlining all sharp corners and adopting diffused light details, giving the overall high-tech ambiance a softer touch.

Taking the elevator onto the second floor, one would arrive at another white gallery, but this time with a continuous arched ceiling.

NIO Flagship House
behind the LAB table, a white box embodies the nursery and Joy Camp. Image © Wen Studio
NIO Flagship House
a clear view of the different zones. Image © Wen Studio

Inspired by water waves, the distinctive feature pays tribute to the water town identity of Nanchang and brings a lightness to the space.

Under the rhythmic undulation, the terrazzo cafe counter, display wall niches, and booths are all shaped with streamlined details, as if a stone scape polished by flowing water.

NIO Flagship House
a view of the multi-functional space. Image © Wen Studio
NIO Flagship House
entrance to the owner zone on the second floor. Image © Wen Studio

Contrasting to the austere white gallery, the adjacent multi-functional space finished in oak wood looks extra cozy.

A meeting room, a nursery, and a children’s playroom are located along the east wall, while the west cabinet stores all the stools and curtains necessary for converting the “living room” into a conference space.

NIO Flagship House
the warm wooden living room filled with daylight. Image © Wen Studio
NIO Flagship House
NIO café under the wavy ceiling. Image © Wen Studio

Apart from modular sofas and lounge seats, the open space also comes with a 5m-long communal table equipped for many types of gathering.

Integrating subtle curves in its structure, the bespoke table appears to have its top lifted from the sides, conveying weightlessness and echoing the water current theme.

NIO Flagship House
the “polished” gallery. Image © Wen Studio
NIO Flagship House
a private lecture space. Image © Wen Studio

In the Nanchang NIO House project, Lukstudio takes on a challenge to optimize a predefined framework and comes up with ideas connecting to its site context.

Our focus on human-scale experience and attention to detail reinforces the NIO brand’s user-centric vision.

NIO Flagship House
the meeting room is located next to the quiet nursery. Image © Wen Studio
NIO Flagship House
an open entrance to the mall. Image © Wen Studio

The resulting “living room” is a service hub where potential and existing car owners come together and build a progressive community of the future.


NIO Flagship House
the streamlined elevator hall entrance. Image © Wen Studio
NIO Flagship House
minimalist elevator hall. Image © Wen Studio
NIO Flagship House
a power rail for removable sockets integrated under table top. Image Courtesy of LUKSTUDIO
NIO Flagship House
the mirrored ceiling extends the space visually. Image © Wen Studio


NIO Flagship House
subtle curves create a sense of weightlessness. Image Courtesy of LUKSTUDIO
NIO Flagship House
Joy Camp - a colourful kids' playroom covered with soft surfaces. Image © Wen Studio
NIO Flagship House
the signature double-height transparent storefront. Image © Wen Studio


NIO Flagship House
the “floating” table. Image Courtesy of LUKSTUDIO
NIO Flagship House
detail of the arched ceiling . Image Courtesy of LUKSTUDIO


NIO Flagship House
1F plan . Image Courtesy of LUKSTUDIO
NIO Flagship House
2F plan-living room mode. Image Courtesy of LUKSTUDIO
NIO Flagship House
2F plan-lecture mode. Image Courtesy of LUKSTUDIO
NIO Flagship House
axonometric diagram. Image Courtesy of LUKSTUDIO

Lukstudio Limited. 芝作室
T +86 21 62416810
Lukstudio Limited. 芝作室
Rm 5D, Yinglong Mansion, No. 1358 Yanan W Rd, Changning, Shanghai,200050 上海市长宁区延安西路1358号迎龙大厦5D