Dimension Lab Showroom

The Furniture Showroom Dimension Lab, where creative ideas are melted, is a project that unravels brand identity through strongconcept.

Three young pioneers have come up with the concept of a ‘Lab’ that also matches the brand name in the development process of a brand they have been developing while conducting many experiments and trials.

Inspired by the gallery, designer expressed the essential appeal of furniture through an approach to presenting furniture in a unique way.

Located on the first floor of a new building with calm gray tones, the showroom exists harmoniously, not deviating from the tone of the entire building.

Surrounding display space with mirrors has led to infinite reflection, which not only delivers a unique sense of expansion but metaphorically expresses the meaning of "dimensional" derived from the brand name.

The stairwell to the downstairs was filled with a fresh blue color and light, which meant an unfamiliar experience.

This has close connectivity by conceptualizing the furniture making process in the stairwell, which is a transition space.

The underground space, where furniture is displayed sensitively like a gallery, uses gray-ton concrete and steel materials just like the first floor to create a refined feel.

As if hanging a picture, the furniture was placed vertically on the wall to make full use of the high ceiling height.

In addition, the sensual arch structure is arranged and used as a counseling space and a tea room, which forms a three-dimensional spatial feeling, which acts as an aesthetic as well as a functional element.