MOC Design Studio 墨刻设计事务所

HEYTEA At One Avenue

HEYTEA At One Avenue
© Xiaocong Nie

Heytea At One Avenue 

Moc Design Office

INTERIOR DESIGNERS
MOC DESIGN OFFICE

LEAD ARCHITECT
Xiuwei Xu, Ningsen Liang

DESIGN TEAM
Yicheng Zhuang, Qiao Hu

CLIENTS
Heytea

PHOTOGRAPHS
Xiaocong Nie

AREA
178 M²

YEAR
2019

LOCATION
Shenzhen, China

CATEGORY
Store, Interior Design

HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie

This new HEYTEA shop is located in One Avenue, Futian CBD, Shenzhen and it adheres to the spirit of its hosting mall – exploration, innovation and vitality. In the concept of “climbing”.

HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie

MOC DESIGN OFFICE adopts the staircase as a metaphor and integrates the attitude of pursing progress and climbing with courage in the design. The space and function are carefully dismantled and rebuilt to present simple units, but with changeable combinations.

The design concept is derived from the crisscross space from the game Monument Valley. It is manifested by dismantling and rebuilding the staircases across the space.

HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie

Sets of blocks and stairs are superposed to lead up and across the entire shop. In terms of materials and shapes, a white tone and square blocks are employed to amplify the size of the confined space.

From outside in, the blocks are piling up and taking shape and the central island becomes a complex functional body, both of which are meant to arouse a cordial feeling.

HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie

As the main character of the space, a unit of high tables is placed in an orderly manner.The solid stairs and frame stairs are intersected to constitute a stance of actuality and illusion. The ceiling staircases and overall blocks become the visual focus of the space under the rendering of the pure white tone.

The staircases spread out as the display of merchandises as well as guiding the traffic flow. Meanwhile, it meets the functional needs of tea breaks and close communication among people.

HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie

The designer conceals the functional areas, such as self-service desk, between the vertical and horizontal stairs. A tea set is specially designed and customized for the brand to showcase teas from different origins to customers.


HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie


HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie
HEYTEA At One Avenue
© Xiaocong Nie


HEYTEA At One Avenue
Courtesy of MOC DESIGN OFFICE
HEYTEA At One Avenue
Courtesy of MOC DESIGN OFFICE

MOC Design Studio 墨刻设计事务所
M + 86 1812610 5729
MOC Design Studio 墨刻设计事务所
B502, Vanke Design Commune, Dashi 2nd Rd,, Nanshan District, Shenzhen, China 深圳市南山区打石二路万科云设计公社B502